This is why your corporate video isn’t getting results

Is nobody watching your corporate videos? Are the only leads you see worn by dogs? It’s time to step up your corporate video game by looking at why your videos aren’t getting results!?

It’s no secret that video has become an essential part of any business's marketing strategy in 2023. Video production used to be looked upon as a luxury investment for most businesses, but now it is absolutely necessary to make a real impact - especially online!?

Corporate videos can be such powerful tools for your company. They allow you to showcase your brand, your services, your products and, above all, what your business stands for. More often than not, customers are buying into brands and their stories, rather than simply the product or service itself.?

There’s so much choice out there for consumers that simply having a good product or providing a good service simply isn’t good enough to beat the noise. Corporate videos are just as saturated as everything else on the internet, so your target audience has no doubt seen hundreds of hours of corporate videos before yours appears on their screen. YOU NEED TO STAND OUT!?

Many businesses struggle to get results from their video content, despite investing time and money into the production. In this blog post, we will explore the reasons why your corporate video may not be getting the results you desire, and provide a few tips to ensure your next video production does better!?

So, let’s get ready to face some cold hard truths about your business’s lacklustre videos…?

Why is my corporate video not getting results?

Poor production quality

This point may seem frightfully obvious, but we’re going to cover all bases with this blog so we’ll say it anyway. When it comes to corporate video production, if it looks ****, it is ****! Pardon our French, but the quality of your video is a huge factor in its success. Videos that are poorly lit, low resolution or with distorted sound will have people skipping faster than you can say ‘unfollowed’. Low quality = low engagement, it’s that simple. To improve the production quality of your videos, consider investing in professional corporate video services. A professional video production company can help you create high-quality videos that are visually appealing and engaging, with clear audio and lighting. The competition for your audience’s attention is fierce and you need the highest quality videos to win that battle!?

Failure to target the right audience

Almost as important as production quality is identifying your target audience. If you don’t know who your target audience is, there’s no point in starting your corporate video production journey. If you haven’t already, do your audience research and tailor your video to their needs and interests as much as you can. What content are they currently engaging with? How can you bring them value? Those are the questions you need to ask yourself before embarking on your next video production project.?

Lack of a clear message

So, your video is going to look incredible and you’ve got your audience in mind, but does it have a clear purpose? A corporate video that fails to convey a clear message or captivating story is unlikely to resonate with viewers. The purpose of your video should be clear from the start, and the content should be structured in a way that is easy to follow. Again, you’ve got to think of the saturation factor. People are being hit with so much content per day, your video needs to be easy to engage with. It’s essential to grab the attention of your audience early on and maintain it throughout the video.?

Lack of creativity or personality?

Your corporate video is going to look great and you know exactly what you’re trying to get across to your audience. The next step is injecting some creativity into your business video! This links back to that notion of telling a story. For example, if you see an Ad for Coca-Cola, they’re not simply listing the ingredients of the Cola, they’re selling the ‘feeling’ of drinking it. They sell the lifestyle and the narrative that surrounds it. Start by researching some of the market leaders in your industry for inspiration. What direction are they taking with corporate video marketing? Think abstract, sometimes it's the most out of the box ideas that really capture people’s imaginations. Don’t let the word ‘corporate’ hold you back. Corporate videos don’t have to be grey suit and tie affairs. The more creative the better!?

Lack of promotion

You’ve created the highest quality corporate video possible with a clear focus and bags of creativity AND you’ve done your audience research… that’s only step one. Sort of. To get results from your video content, you need to promote it effectively. The basics include sharing it on your social media platforms, embedding it on your website and potentially running some paid ads on social media to reach a wider audience. Depending on the needs and target audience of your business, you can also consider teaming up with influencers or leaders in your industry to promote your corporate video further.?

Now you're ready!

Follow all these tips and your next corporate video project is sure to yield better results for your business. To re-cap, it's essential to invest in high-quality business video production, target the right audience,? convey a clear message, allow yourself to be creative and promote your video effectively. By following these tips, you can create corporate videos that engage your audience and drive results for your business!

To find out how Media Borne can help bring your next corporate video project to life take a look at the services we provide here and don’t hesitate to get in touch for a chat!