Why Your Conversion Tracking Is Broken & How to Fix It
MD HEDAYETUL ISLAM
Web Analytics Specialist | GA4, GTM, Facebook Conversion API & E-Commerce Tracking Expert
Are you running ads but not seeing the expected results? Maybe your analytics data doesn't match your ad platform's reports? You're not alone! Many businesses struggle with inaccurate conversion tracking, leading to wasted ad spend and poor decision-making.
In this article, I’ll break down why most tracking setups are broken and how you can fix them using Google Tag Manager (GTM), GA4, and Facebook Conversion API (CAPI).
?? The Biggest Tracking Mistakes Costing You Money
Here are the top mistakes I see in 90% of businesses:
? Facebook Pixel Is Not Enough – The browser-based tracking method is blocked by ad blockers and iOS 14+ privacy settings.
? GA4 Events Are Not Properly Configured – Many businesses set up GA4 but fail to track meaningful events, leading to incomplete data.
? No Server-Side Tracking – If you’re relying solely on client-side tracking, you’re missing up to 30% of your conversion data!
? Wrong GTM Implementation – Firing events multiple times or missing parameters results in incorrect attribution.
? How to Fix Your Tracking & Get 100% Accurate Data
?? 1. Implement Facebook Conversion API (CAPI) ?? Instead of relying on just the Pixel, send events from your server to bypass browser restrictions. ?? Use Google Tag Manager (GTM) server-side for the best setup.
?? 2. Set Up GA4 the Right Way ?? Track key events like purchases, add-to-cart, and form submissions with proper event parameters. ?? Use GTM for dynamic tracking instead of relying on automatic GA4 events.
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?? 3. Migrate to Server-Side Tracking ?? Move your tracking to a server-side container to protect data from ad blockers. ?? This ensures higher data accuracy and better ad performance.
?? The ROI of Proper Conversion Tracking
? Increased ROAS – Businesses with proper tracking see up to 40% improvement in ad performance. ? Better Decision-Making – Accurate data helps optimize campaigns with confidence. ? More Sales & Conversions – Fixing your tracking ensures every lead is properly counted.
?? Let’s Fix Your Tracking Today!
Is your business struggling with GA4, Facebook CAPI, or GTM issues? I specialize in conversion tracking, server-side tracking, and advanced analytics.
?? Let’s optimize your marketing data and boost your conversions!
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