Why Your Content Strategy Isn’t Working (Hint: It’s Not About the Content)

At Success Champion Networking, we hear it all the time: “I’m posting all this content, but nothing’s happening. Why isn’t it working?”

For years, the advice has been loud and clear: Content is king. Everyone says you need to churn out hundreds of posts to grow your audience and drive revenue.

We’ve been there, too—grinding to produce every type of content imaginable:

• Short-form posts
• Long-form blogs
• Videos and reels
• Memes, polls, selfies—you name it

If someone said it would work, we tried it. Gary Vee swears by 180 pieces of content a day. Alex Hormozi says go even bigger—250.

But here’s the thing: all that content doesn’t matter if no one’s engaging with it.

The Real King? Comments.

Content alone isn’t enough to grow your business. What matters is conversation.

The real magic happens in the comments. That’s where you build relationships, gain trust, and create the kind of connections that lead to referrals and sales.

But not just any comments. If you’re leaving things like “Nice post!” or ??, you’re wasting your time. Instead, focus on real engagement:

• Challenge the post. Offer a new perspective.
• Ask questions. Keep the conversation going.
• Share your story. Relate your experiences to their ideas.
• Add value. Leave insights people can use.

The more you interact, the deeper the relationship grows. Comments that go three, four, or five levels deep create opportunities for trust, connection, and collaboration.

Why This Matters to You

At Success Champion Networking, we know the power of relationships. Business growth doesn’t come from broadcasting—it comes from conversations. When you engage in meaningful discussions, you’re building the foundation for referrals, partnerships, and opportunities.

Think about it: when was the last time someone hired you because of a generic post? Now, when was the last time you gained a client because you had a real conversation? Exactly.

What We Recommend

Our advice to members is simple:

1. Post once a day. Share something valuable or insightful.
2. Spend an hour commenting. Go beyond surface-level engagement. Dive into conversations and add real value.

When you make comments part of your daily networking practice, you’ll be amazed at the results. Your content will start performing better. Your network will grow. And those connections will turn into real business opportunities.

The Bottom Line

Posting content is important—it helps people find you. But if you really want to stand out, focus on the conversations happening in the comments. That’s where the trust is built, the relationships are formed, and the business happens.

So, stop stressing over pumping out hundreds of posts. Instead, spend that time connecting with others. It’s a simple shift, but it can transform your business.

Go comment. Start conversations. And watch what happens.

Ready to level up your networking game? Visit a chapter and see what we’re all about at SuccessChampionNetworking.com.