Why Your Content Marketing Strategy Should Include Drone Video

According to Hubspot, 54% of consumers want to see more video content from a brand or business they support. With more and more digital media being consumed online through video, how can businesses and brands distinguish themselves from their competitors?

Kick-ass Aerial footage.

Before the invention of the modern day drone, it typically took an entire helicopter operation to achieve the same outcome. In fact, the very first surviving aerial photograph was taken in 1860 from a hot air balloon by American innovator James Wallace Black.

We've come a long from since 1860.

Incorporating drone video into to your marketing strategy lets your audience know that you’ve got 'swagger' and stay up to date on the latest video trends.

Here are a few ways drone video may be used for marketing purposes.

Real Estate

• Show the true size and layout of the property to prospective buyers.
• Get a good view of the surrounding location, and iconic landmarks.
• Provide a cinematic experience to showcase the property.

Tourism/Hospitality

• Offer interested guests a no-holds-barred tour of the property, including the location and facilities.
• Give a birds’ eye view of gorgeous golf courses and other hotel amenities.
• Showcase gorgeous scenic vistas that tourists love to see.

Property Management and Development

• Safely show construction in progress.
• Get a good view of the property and surrounding infrastructure.
• Lifestyle videos of the local area.

Events

• Offer a unique perspective to highlight sponsors’ involvement
• Show off beautiful sporting arenas.
• Capture the full?concerts and outdoor festival experiences.

Websites & Social Media

• Hero Video at the top of a website.
• Short-Form media on TikTok, and Instagram Reels.
• Establish the setting for a customer testimonial video.

The possibilities are endless with aerial videography, and are only limited by your imagination.

Feeling inspired to get flying? Schedule a creative call here