WHY YOUR COMPANY & YOU NEED A BLOG ?
Hello Multitasker,
Let me tell you some facts that my granny told me…
Nearly 40% of us companies use blogs for marketing purposes & companies that blog have 55% more website visitors. She’s brilliant I know.
Is it not enough for you?? If not.... then, stay here I have lot more to fall you in blogging.
EXPENDING VISIBILITY ON WEB :
I can bet till now you must have heard the name of SEO (yeah you are always right boss, its is Search engine optimization) making blog and regular posting can help search engine wake up like coffee and will let them know about your presence and help in better indexing of your website. Just find the word or topic which is less blogged, I advise you to use buzzsumo for finding out your needs.
LET’S GO DEEP
- if you are already known by a thousands of people, than it’s cool they will type your name and tadda you got visitor. Problem comes when you are setting a brand, and also this won’t add new visitor to your subscription list as well.
- for email traffic you can pay-off go get visitor [shame on you, I trusted you like hell], actually this is a worse idea .
- you can host add agency or social campaigns to promote.
So deed, how can you make it work legally ?
One of many answer is blogging ( blogging is daddy of social marketing, search engine and many others), through this you can deliver your idea which related people can people can share on social media and you already got how it help search engines.
2. SHOW YOUR FIELD OF SPECIALIZATION
Trust me or not but bloggers are now the third most trustworthy source of information, following only friends and family, according to a UK SURVEY. Even 71% of people show changes in their shopping routine by blog influencer’s advise.
Blogs are best place to show your field of expertise, people trust show and start making distinction from your competitor, just get the problems of your visitors and become their problem solver by a detailed, practical content on problem.
3. TAKEOVER THE LEADS
Hurry up, it’s time to convert the driven traffic to further lead, you must have notice that while reading a blog the page insist you to sign-up for newsletter or the author offer you a new e-book, webinars, group decision etc.
This all is done to make the visitor a regular member or stay connected, from the subscription tool, you can get mail address for further advertisement and good relations . All blogs have this kind of subscription tool, so don’t forgot to add one in yours.
4. GIVES YOU BENEFITS TILL MY DEATH
Depressed? Chill you will be getting benefits for a long time all I mean isfor days, weeks, months, and years.
While you are sleeping, having fun, dinner your post is also enjoying traffic, ranking & indexing in search engines( Which means that it is making your wallet heavier for the next trip to India). Your decent post whom you just gave only 2-3 hours is now building things for you in no time.
5. MORE SPACE TO OPEN UP
If you thinking of starting marketing campaign you must not forgot blogging. I know blog reach is less effective in today time, but it’s good to know that an average person reads 1-2 blogs on daily basis, so you can divert your traffic to your blog, Where you can illustrate your service and techniques with all kind of tools (images, videos, links etc). It can leads big costly ideas on a cheaper advertising way. Ones you got good audience it will be too easy to pitch your idea.