Why Your Company Should Empower Employees to Make Personal Content
I once stood in an all-hands meeting and a top exec said “no more personal brands” (true story).
This is the old mindset. Progressive companies see that allowing employees to create content on their own, to build their own audience, can benefit both the person AND the company.
I was at a conference one time, and someone recognized the name of my company BECAUSE we had an exec who built a big audience for himself. His brand was bigger than that of the company … which eventually lead to the change in strategy mentioned above (long story).
Recently,?Alyce’s?Director of Evangelism & Customer Marketing,?Nick Bennett, joined the?Hard Corps Marketing Show?– which is produced in the town next to mine – to discuss why it’s beneficial for everyone when companies empower employees to make personal content.
If this is something you want to help initiate within your own company, I collected a few of the highlights in this?PowerPoint deck?that you can pull from.
Also, this infographic includes my 14-year-old dachshund, Caramel. He says hi.
If you’re going to?CEX?next week, let me know and let’s chat!
Thanks for skimming,
-Jim
Love data and being a sys admin…Ed tech
2 年Awesome!
Great article and right on as always Jim! This completely resonates with the strategy I have had for many years in LATAM where personal trust is a major asset, even more that the product itself often times! Congratulations!
Generic GTM is dead → Go to my featured section to learn how to become a GTM leader ??| Co-Founder of TACK | Creating the category of People-first GTM ??| 13+ Years in B2B Marketing ?? | Creator & Author
2 年Thanks for this Jim! Looks awesome.
Internal Communications | Employer Brand | Event Support | Women's Sports Advocate | Marketing Communications | Hockey Fan
2 年I have a Manager who goes out of his way to "bust" people who take pictures on the job but other departments do it and nothing happens. I have written about educating managers about social media and how it empowers employees to share their story. There is a #recruitment problem in the event industry and one of the ways to help combat it is to have part time employees (who are often ingnored by management as a viable marketing source) tell their stories and show what it is like to work there. There aren't many perks and you are working with thousands of people at one time during Covid so it isn't very desirable these days.