Why Your Clinic or Practice Needs Social Media Lead Generation?

Before getting into the world's known facts and stats of social media marketing, I would like to share a story with you guys.

There are two friends, John and Adam both graduated from the top university as surgeons specializing in Hair transplants.

They both started practicing in LA as time goes they found that it is getting difficult for them to get consistent hair transplant patients because, in a city like LA, there are lots of competitors, especially in their niche, so they thought of doing marketing to reach their potential clients. They both hired an agency to help them with digital marketing, but the difference is John’s agency opted for a scattergun approach, like Blog posts, social media posts, website, PR, Interviews, Videos, SEO, etc., and Adam’s agency played smartly and focused on only one strategy, i.e. social media marketing.

After three months, John and Adam met each other at an event where they both discussed their business and found that John is having great branding because of his 360-degree presence but the Adam’s ROI is 10X more than John’s ROI, why?

It is simple John’s agency is doing a scattergun marketing approach which cost’s John a very high amount of money and didn’t help him directly to get patients, which ultimately results in low ROI, while on the other hand Adam’s agency simply focuses on Social media lead generation which directly helped him to get consistent new patient leads which result in 10X more ROI. That’s the power of specifically targeted marketing, the power of social media lead generation.

Now let’s get into the statistics-

With over 4.20 billion active users in the world spending 2.25 hours daily Out of which 70–80 million people are looking for, Hair Transplant in the United States of America makes social media the most eligible platform to market your business.

Benefits of social media marketing-

Less Expensive- Properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost, This results in 10x more revenue.

Measurable Results- You can obtain detailed information about how customers respond to your advertising.

Targeting- You can advertise to exact consumers by demographics or interests to find the Holy Grail that is the right person, on the right device at the right moment, which results in more ROI in fewer budgets.

Final Point-

Don’t be a John and burn all your marketing budget in an agency that suggests you opt for a scattergun strategy, be Adam and use your marketing budget smartly on specifically targeted marketing.

If you have any questions or are just interested in learning a little more about how Social media marketing can help you grow your business, please feel free to contact me at [email protected] or you can connect with me on LinkedIn.