Why Your Clients Should WATCH You.

Video content can be an excellent investment for any business. With a sound video marketing strategy and a strategic approach to video content creation, it's possible to achieve incredible results through video marketing.

In the coming years, video marketing will continue to grow in popularity. Currently, 85% of businesses use video as a marketing tool because it is proven to attract new customers, increase brand awareness and drive sales. When used with intent, video helps your customers get to know, like and trust you.?

Video content is memorable, measurable, easy to digest, and the fastest growing format available today, generating 1200% more shares than images and text combined - the best option for reaching your customers and building credibility online.?

Video can strengthen every stage of your content marketing funnel. 64% of users purchase a product after watching a brand's video. Placing high-quality video content your customers enjoy across your brand's touchpoints increases sales intent by 97% and brand association by 139%. Some examples of popular video content types are; explainer videos, presentation videos, testimonial videos, sales videos and video ads.

Partnering For Success:

At Digianuts, video marketing is a strategy we use to position our clients for long-term success. With over a decade of collective experience in video production and digital content design, our multimedia department recommends following a proven production process to achieve the best result for your business.?

Developing a Video Marketing Strategy:

A strategic approach to video production starts with designing an effective video marketing strategy for your business, serving as a guide for your brand's communication and marketing campaigns.

The fundamentals of our video content strategy explore;?

• Who your target market is and where and how to reach them.?
• What your competitors are doing and how you can learn from them.
• Identify the content gaps and opportunities in your market.
• Where and how to reach your audience.

Objectives?- What do you want to achieve through video marketing?

Success Metrics?- Determine what success looks like and how to measure the performance of the video content produced for your business.

Target Audience?- Understand who will watch the content we produce, why it's important to them and how they should feel after watching your content.

Core Messaging?- Translating Your business's USP (Unique Selling Proposition), brand values, brand essence, brand promise (slogan or tagline), and brand positioning into brand-accurate engaging video content.

Content Positioning?- Understanding the factors that make an offering new and unique and how it will align with your brand.?

Content placement?- Your video content marketing strategy won't work unless each piece of video content forms a cohesive?marketing funnel moving leads from awareness to consideration to decision.

With proper planning and research, taking a strategic approach to video content creation will provide valuable, actionable data that aligns your video content, business objectives and success metrics - bringing structure and clarity to your video projects. The goal is to make video content a valuable resource that benefits your business and customers for years to come.?