Why your business is stuck!
Randy Baker
#1 Best Selling Author, Business Geek, Entrepreneur. Helping authors go from idea to the next best seller list. Ghostwriting, book coaching, editing and publishing. Disrupting traditional publishing one story at a time.
TL;DR IF YOU DON"T WANT TO READ THIS YOU WILL STAY STUCK!
Does your business feel like it is going nowhere?
Are your revenues in a funk?
Do you work harder every year to make less money than the last?
Are profits dwindling?
Do you hate what you are doing?
Is it harder to motivate yourself to get up each day?
If this describes your business, it is probably stuck…
And will stay that way until you find a way to “unstick” it.
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With 40 years of business experience behind me I can tell you from experience that if your business is stuck, you are not alone.
Nearly every business goes through this…
But if you do not get it unstuck, your business will slowly fail…
It won’t burn out in a fiery flash like a shooting star…
Crashing and burning in a bright light of energy…
The brightness leaving a memory of valiant and powerful effort…
But rather it will slowly decompose like a rotting corpse…
Leaving the stench of failure strong in your nostrils…
So how do you unstick it?
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There are only a few reasons that businesses get stuck…
And when you understand those reasons…
You can find the solution to unsticking it…
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REASON 1
You have lost touch with your vision. In the busy-ness of running your business, you have worked on survival, on ways to pay the rent. You have allowed the long-term vision to recede to the furthermost recesses of memory…while you put out fires every day.
The result?
Strategy becomes something you wish you had time and energy to work on… but somehow that is never more than a wish… and you continue working on low value tasks just to get by.
In no time, your business is stuck.
REASON 2
You have an ego problem. You believe you are the only person who can possibly understand your business. It is unique to you and therefor you are the best person to do it.
By the time you realize that you can’t really do everything, your business is stuck.
REASON 3
Your business has a capacity problem. You have simply outgrown its ability to grow more because you did not build out the systems, process, infrastructure and strategies in advance of the growth curve.
You now have neither the time nor the energy to build out your business the right way. You are far too busy fulfilling the sales you currently have, to be able to think about fixing the stuff that is broken.
Your business is stuck.
REASON 4
You have a market problem. Maybe it is saturated by competition….
Maybe you are in the enviable position of having a virtual monopoly…
Either way, your market is unlikely to grow significantly, and you are stuck.
REASON 5
You have a sales problem. You are using the same techniques to sell your product/service that you used when you started your business. It worked then, so why doesn’t it work now?
You have no idea how to fix it, and you become stuck.
REASON 6
You know your business is stuck. You really want to unstick it. You search for free advice.
You hear coaches say stuff like “Your perception is your reality… change the words you use and change your life”… you tell your self your business is not stuck…that it is really just going through a transformation…
You do affirmations every morning…
Telling yourself that you are enough…
That you deserve great success…
That you WILL do it…
But your business stays stuck no matter what you tell yourself!
Or maybe try new things…every week, another idea is presented…
New sales funnels…
New email campaigns…
FB ads….
Maybe try LinkedIn…
But every morning stays the same…
Your business is stuck…and now you have caught shiny object syndrome…
And you are stuck too..
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Unsticking your business is not hard once you know WHY you are stuck…
But most entrepreneurs cannot see that…
They are too busy treating the symptoms…
Rather than the disease…
You see…it is much easier to apply a band-aid to the symptom…
Than it is to face the reality that it is YOU that caused your business to be stuck.
It is easy to blame everything and everyone else…
But the disease is you…
And until you accept that, you will not become unstuck.
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The solution is simple…
Find someone who knows how to unstick businesses…
Work with them to unstick yours…
Expect 3 months of hard work…
And lots of excitement…
The right person will help you find your lost vision…
The right person will get you back on track…
The right person will help you reset your own thinking…
And step boldly into the future..
With your business UNSTUCK at last.
I am that right person!
www.talktorandybaker.com/hugo
Pitt Technology is owned by Doug Pitt, Kevin Waterland & Andy Dierks
2 年Great thoughts and insights!