Why your business should utilise LinkedIn newsletters for growth

Staying connected with your audience is crucial in the modern business world. LinkedIn newsletters offer businesses a unique and powerful way to engage with their professional network and reach audiences they may not have had the opportunity to connect with previously through other channels such as email marketing.

You might not realise, but the feature is currently more popular than ever, with the number of LinkedIn members publishing newsletter articles increasing by 59% over the past year and engagement on those newsletters increasing by 47% according to LinkedIn statistics.

As a result, LinkedIn has added several exciting features to their newsletter feature, making it even more beneficial to have this as part of your marketing strategy.

Read on to learn more about these features and the benefits a regular newsletter could bring your business.

Why does your business need a LinkedIn Newsletter?

A LinkedIn newsletter offers a powerful solution for businesses wanting to increase their reach and engagement. This tool allows you to consistently deliver valuable content directly to your network, establishing your brand and fostering deeper relationships with your audience.

Here are some more key reasons why incorporating a LinkedIn Newsletter into your marketing strategy can propel your business to new levels.

1. Direct Engagement with Your Audience

LinkedIn newsletters allow you to directly reach you’re your subscribers on the platform. Every time your LinkedIn newsletter goes live, they’ll receive a notification that will take them straight to your latest article, ensuring you get a highly targeted and engaged audience.

2. Increased Visibility and Reach

LinkedIn’s algorithm often prioritises newsletter content, further increasing your reach. As a result, the accompanying social media post for your newsletter will typically feature on more of your LinkedIn community’s feeds than other forms of content. This can be particularly beneficial for expanding your influence and attracting new followers or subscribers.

3. Building Thought Leadership

Consistently sharing valuable insights, industry news, and thought-provoking articles, will establish your business as a thought leader in your field. This not only enhances your brand’s credibility but also positions your company as a go-to source for industry knowledge and expertise.

4. Driving Traffic and Leads

A well-crafted newsletter can drive significant traffic to your website, blog, or other digital platforms. By including compelling calls-to-action and linking to your content, you can generate quality leads and convert engaged readers.

5. It’s A Cost-Effective Marketing Tool

LinkedIn newsletters are a cost-effective way to reach a large audience. With no additional cost beyond your time and effort in creating high-quality and engaging content, it’s an efficient and organic way to enhance your marketing strategy.

Exciting New Newsletter Features

The LinkedIn newsletter experience has been enhanced for both authors and readers. The changes are designed to increase engagement, improve content delivery, and make the overall experience more appealing.

An Interactive Reading Experience - Under the new layout, comments are now displayed alongside articles, making it easier for readers to engage and participate in discussions directly. This is going to encourage your audience to get involved in discussions about your content. You could even prompt your audience through your content.

Create Your Own Cover Images – Eye-catching visuals are crucial for making your content stand out. LinkedIn's integration with Microsoft Designer allows authors to use an AI-powered graphic editing tool to make engaging cover images. This integration provides custom templates, sizes, and suggestions, enhancing the visual appeal of newsletters.

Enhanced Notifications and Alerts - LinkedIn has improved notifications and email alerts. Subscribers now receive timely updates whenever one of your newsletters is published, keeping them informed and engaged. Followers are also prompted to subscribe if they haven’t already, broadening the reach of your content and attracting new readers.

Member Profile and Page Embedding - Another interesting update is the ability for authors to embed member profiles and pages directly into their newsletters. This interactive feature means readers can easily connect with and learn more about referenced people and organisations. It provides additional context and encourages networking across your audience.

Staging Links for Newsletters - LinkedIn now enables authors to preview an articles URL before publication. This feature enhances cross-platform sharing, ensuring seamless distribution. Authors can verify that links function properly and that the content displays as intended.

How EDGE Creative can support with LinkedIn Newsletters

We utilise the knowledge of our expert social media marketers alongside the key metrics and industry data to produce interesting and relevant content that will help cement your position as a thought leader.

We’ll also handle the distribution of your newsletter to ensure maximum visibility.

Want to know more? Get in touch today for a more in-depth discussion by emailing [email protected] or calling us on 0121 355 8092.