Why Your Business Should Use Google Analytics and Google Adwords

When you think of Google, the word “powerhouse” comes to mind. It is world renowned and has held an outstanding reputation for many consecutive years. From Gmail and G-chat to Google Maps and every category in between, Google is constantly evolving and adding new services to their company. Just when we thought Google could not grow any larger, they decided to open their doors to the world of advertising and analytic tracking, making a statement on businesses all over the world. 

Some may think advertising and analytic tracking is important, but many are unaware of the impact this could have on both small and large businesses.

In Google Analytics, tracking trends is easier than ever, helping businesses learn how to advertise most effectively, allowing them to stand out from other businesses in their same field.

On optimizesmart.com, it explains the best ways and why it is important to analyze data trends in their “Google Universal Analytics Data Trend Analysis – Complete Guide.” The guide contains rules and important questions that help make up a data trend.

According to Optimize Smart’s guide, accurate data is key to a successful data trend analysis. They also say that using historical data is tricky because the data may very well be outdated. The main takeaway from this guide however is how important it is to select the correct time-period to collect data trends and how adding comparison to the data trends is very valuable.

“1 week doesn’t make a data trend. 1 month doesn’t make a data trend. Even 2 months don’t make a data trend. 3 or more months make a data trend.” – Optimize Smart.

On the site, they use two examples to show why adding comparison to data trends helps you get a better understanding.

The first graph shows a week of traffic. The reader has no idea if the traffic is higher than last week or lower because there is no comparison.

The bottom graph shows a comparison of traffic from the week before allowing the reader to see that traffic has dropped this week. Without this comparison, there would be no such insight. 

You may be asking, why should my business use Google Analytics?

1.    To see where your traffic is coming from. With Channels (under Acquisition) in Google Analytics, businesses can see where the traffic is coming from and even compare it to other marketing channels used. To understand a business’s performance in marketing, campaign tagging is vital.

2.    Google Analytics helps build content. Content marketing is an integral part of Google Analytics. By using the Standard Reports with the “page” dimension you can customize reports and add dimensions and metrics to that, helping build more content to market your business.

3.    Helps with the time of day/ day of week to post. Google Analytics helps show how a site performs at different times of the day and different days of the week, allowing a business to tell what time of day or day of the week is best to post.

4.    Geolocation. Geography is key for Google Analytics. It helps give a business an understanding for which regions or countries perform the best, allowing them to expand into new markets.

5.    Inexpensive. Self-explanatory, who doesn’t love a useful, yet inexpensive tool? There are many firms out there that will charge businesses outrageous amounts for the same results Google Analytics can produce.

There are many more than just six reasons why one should use Google Analytics, but those are just a few of the very important ones.

Airbnb is a huge fan of Google Analytics. By using the Google Tag Manager Airbnb improved their vendor data collection to 90% and it helped reduce tag deployment time. Airbnb could streamline their marketing through the Google Tag Manager, helping increase their site speed by 8%. This allowed Airbnb to have more accurate data, better optimizations and better ROI.

Like Google Analytics, Google Adwords proves to be just as useful. The heart of a business’s success lies in its marketing. That is why marketing campaigns are becoming an integral part of many businesses today.

If a business knows what they want their campaign to be about, but has no idea where to start, that’s when Google Adwords come to the rescue. Adwords takes you step by step on how to begin your campaign, how to apply the campaign to daily work, how to monitor and analyze that campaign and how to optimize the campaign.

First Analytics, now this? You may be wondering why Google Adwords would benefit your business. Here are some reasons why.

1.    Inexpensive. Like Google Analytics, Google Adwords is also very inexpensive. Google Adwords is free, the only time you have to pay is when a potential customer clicks on the advertisement and it sends them directly to your business’s website. Setting a budget for this is easy, you can spend whatever you want to help your business flourish.

2.    How successful was my campaign? It is easy to analyze how successful your campaign was when you use Google Adwords. Adwords shows the specific keywords and advertisements that brought in more business.

3.    Keyword Planner. With this tool, only unique to Google Adwords, you are able to research keywords and get statistics and traffic forecasts. If you want to find additional keywords to add to your campaign, Keyword Planner is for you. If you want to know predicted clicks and estimate conversions, the Keyword Planner is for you. The Keyword Planner proves to be very beneficial and key to great campaign success.

4.    YOU are in control. Have you ever heard the quote “you are the pilot of your own life?” Well with Google Adwords you are in charge. You choose the budget, you control the Keyword Planner and you can even do it from your own home. It’s easy.

Masood Darvis at Walnut Creek Dental has offered family and cosmetic dentistry since 1965. Darvis is an advocate of Google Adwords.

“Adwords helped us generate site traffic. It is my impression that 80 percent of site traffic comes from Google.” -Darvis

No, I do not own a business myself, but I do know it can be very scary and overwhelming at times and today’s digital and ever-changing society makes it even harder to manage your business. Google Adwords and Google Analytics are two extremely valuable services that prove to help businesses prosper and make it just a little easier to run your business.