Why your business should have a Google Business Profile

Did you know that when it comes to online searches, Google generates more than three quarters of the search queries in Kenya? At the same time, are you aware that a significant proportion of the local searches result to actual in-store visits: either on the online stores or the physical shops? That is, the business address/location is one of the most important piece of information that is sought out by local searchers.

In such a competitive search engine space, where does that leave your business?

Fortunately, Google has a powerful tool that can be used by both small and large businesses to set up their locations and be visible online. This is the Google Business Profile.

Google Business Profile

This is a powerful tool that is provided free by Google that allows business owners to create their profile and provide information including name, address, phone number, website, location, hours of operation.

Setting up or claiming your Google Business Profile is one of the most critical steps of your local search engine optimization strategy. When someone searches for your business on Google, the information you used to setup the profile including name, phone number, reviews, and address are pulled and displayed on the results page. Users are also able to find your physical or online location making you more visible to prospective customers.

Benefits of having a Google Business Profile

1.????? Google Business Profile allows you to appear in maps and Google Local Pack Listings

In many instances there is always a highly visible map and a list of business names that appear at the top of a page whenever you search for places on Google. This is the Google Local Pack and there are many reasons why your business should appear on the Google Local Pack.

The first reason is that it is highly visible and it enables users to view the information they need at a glance. The Local Pack displays information including the business name, phone, location, website, and their hours of operation. This is a convenient feature for both businesses and customers.

The Google Business Profile is the most determining factor for the local pack rankings. As a business, if you are aiming to connect to your audience, then it is important that you verify, update, and optimize your online information on Google Business.

2.????? Reviews

The other benefit of the Google Business Profile is that it allows your customers to leave reviews about your products and or services. There is nothing as powerful as reviews when it comes to search rankings. As a business, make it easy for customers to leave positive feedback about your business in order to boost your Google Business rankings.

It is human nature to rely on reviews when making local purchases. In addition, positive reviews serve as a source of free and reliable ads for your products and services. Customers will be more confident to try out a product with many positive reviews than one with a few criticisms.

3.????? Google Business Profile Insights

The Google Business Profile is a value driver that will improve your rankings. The insights can be viewed from the performance tab on Google Business Profile. From the tab you can find information on calls, messages, bookings, directions, and website clicks.

This information is relevant in determining the effectiveness of your campaigns. Quantifying the information can be helpful in designing sound marketing strategies.

4.????? Google Business Profile is Free and Easy to Use

No matter how helpful a product is to the end-users, they are not able to make the maximum use of the product if there are high costs attached to accessing the product. The Google Business Profile is an efficient product that is free and easy to use. You can use it to market your products and services to a wider audience.

If you feel you may still face a challenge in this, feel free to contact Ciriz Digital Services and we will be willing and ready to offer you the necessary help.

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