Why Your Business Needs Sustainable Marketing to Thrive and Make a Positive Impact ??

Calling all responsible marketers — it’s time to become a key driver towards a sustainable future.?

In January, I announced that I was on a mission to read one book per month this year. I asked for recommendations for must-read marketing and communication books focusing on social impact and sustainability, and I got way over 30 books to read. A special thanks to LinkedIn and all the Slack communities I am part of!

This April, as we celebrate Earth Month ??, I've got a great book recommendation for you that explores how to drive profits with a purpose. The book is a must-read for marketers who are interested in using their powerful influencing skills to make an impact.?

But it’s not solely for marketers. This book is just as valuable for business owners, CEOs, leaders, and any responsible humans concerned with what’s happening to our planet and who are also keen to drive and effect real change.?

The Top Pick for the Month ??: "Sustainable Marketing: How to Drive Profits with Purpose" by Michelle Carvill, Gemma Butler, and Geraint Evans

Consumers today are increasingly aware of social and environmental issues and expect brands to do their part in creating a more sustainable future. In "Sustainable Marketing: How to Drive Profits with Purpose," marketing experts Michelle Carvill , Gemma Butler , and Dr Geraint Evans provide a comprehensive guide to implementing sustainable practices in any organisation.

The book clarifies the importance of a sustainable approach to marketing and offers practical advice for driving and maintaining these practices. The book's structure is well-organised and easy to navigate — each chapter follows a similar outline, with a clear summary and actionable takeaways at the end. This makes it easy for readers to grasp the concepts and apply them in their organisations.?

Why you should read this book ??

"Sustainable Marketing" is a unique blend of academic research and practical case studies that provides a roadmap for creating a more sustainable and purpose-driven approach to marketing. The authors draw on their decades of experience in marketing to show how businesses can integrate sustainability into their brand and marketing strategies.

The book covers a range of topics, including a quick overview of where we are now (situation analysis), sustainability and leadership, the importance of stakeholder engagement, sustainable supply chain management, beyond corporate social responsibility, reducing waste in the workplace, plastics – reduce/reuse/recycle, climate change and the carbon challenge, sustainable energy, sustainable yet innovative packaging, and the importance of effective partnerships.?

This makes it a highly comprehensive guide to sustainable marketing practices that does justice to the complex topic. It also provides a step-by-step framework for implementing a sustainable marketing strategy, making it a valuable resource for marketers, business owners, and anyone interested in creating a positive impact.

But what sets this book apart is its emphasis on authenticity and transparency. The authors stress the importance of being genuine and consistent in your commitment to sustainability and offer insights into how to convey understanding and concern to consumers. This approach is essential in a world where consumers are increasingly sceptical of greenwashing and demand real action from brands.

How the book impacts the world ??

"Sustainable Marketing" is more than just a guide to marketing. It's a call to action for businesses to prioritise sustainability and social responsibility. By showing how sustainable practices can drive growth and profitability, the book challenges the traditional view that businesses must choose between profit and purpose.

Here's a quote from the book that encapsulates its message:

"There’s no one better placed to educate, communicate, and drive and effect hope than a marketer with a responsibility to drive sustainability within their organisation."??

In a world where climate change, inequality, and social injustice are pressing issues, the need for sustainable marketing has never been greater. This book offers a roadmap for businesses to create a more sustainable and equitable future and provides the tools and insights to make it happen. And it strikes just the right balance between realism and optimism.

Ultimately, "Sustainable Marketing" is a reminder that we all have a role to play in creating a better world. Whether you're a marketer, business owner, or concerned citizen, this book offers valuable insights and inspiration for making a positive impact.

Ready to learn more? ?? Here is where you can purchase the book.

TL;DR

"Sustainable Marketing: How to Drive Profits with Purpose" by Michelle Carvill , Gemma Butler , and Dr Geraint Evans is a comprehensive guide to implementing sustainable practices in any organisation. It's a unique blend of academic research and practical case studies that offers a step-by-step framework for creating a more sustainable and purpose-driven approach to marketing. The book emphasises the importance of authenticity and transparency in committing to sustainability and challenges the traditional view that businesses must choose between profit and purpose. It's a valuable resource for marketers, business owners, and anyone interested in making a positive impact.

Affiliate Discretion

Please note that the book shop link is an affiliate link, so if you choose to purchase the book from this store — and thank you for doing so! — I will receive a small commission?at no extra cost to you. You are essentially buying me a cappuccino with oat milk, which I'll happily sip while writing the next edition of my newsletter, in my favourite local café here in Dresden, Germany. Remember, your support helps me bring you the best resources for my purpose-led community. Win-win! ???

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That's all for today!

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1.?If you believe marketing can change and become a force for good in your business and the world, consider exploring my?conscious marketing services. These services focus on building a brand that motivates and gives back, allowing you to make a difference in your community.

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