Why Your Business Needs Social Media Marketing

Over the last decade, social media marketing has become an indispensable tool

in the arsenal of brands and businesses of all kinds, with opportunities to build

relationships, engage with customers, and increase sales like never before - and

the stats back it up. A January 2014 survey by PewInternet revealed that 74% of

adults in North America used social networking sites, including 82% of 30-49

year-olds and 89% of 18-29 year-olds. In addition, research from social media

analysts Digitas predicts that the growth of social commerce could make it a

business worth $30 billion before the end of 2017. And in a Social Media

Examiner poll conducted in 2015, 91% of respondents said that social media

marketing – worked on for at least 6 hours per week - increased exposure for

their business. If you're not using social media at all, or your current strategy

isn't working for you as well as you hoped, now is the time to make a change.

You are about to learn over 500 expert hints and tips to effectively market your

business across all of the most popular social media platforms including

Facebook, Twitter, YouTube, Google+, and Pinterest. Each chapter is grouped

broadly into several sections including profile optimization, content strategy, and

advice on paid advertising.

Success in social media marketing results from building strong and long-lasting

relationships with customers and professional contacts, and sharing the type of

content and expertise that they will want to share onwards to their friends,

family, and colleagues. This approach will help to attract and keep loyal

customers and connections, and encourage brand ambassadors to sell your

business for you – a complete reverse from the traditional marketing model!

While this approach is a world away from the way traditional marketing works,

this open, two-way communication is now what billions of consumers around

the world expect from the businesses and brands to whom they invest time and

money. Direct selling does have a place, but as you’ll learn, it isn’t the “front

and center” where social media marketing is concerned.

I hope you find the following advice helpful, whether you're a complete social

media novice or a savvy individual looking for some extra expert tips to drive

your business onto bigger and better things. Ashish Mirogia

#digitalamarketing #socialemediamarketing #socialadvertising #socialmedia #socialimpact