Why Your Business Needs a Showcase Page on LinkedIn: Boost Visibility, Brand Awareness, and Lead Generation!

Welcome to Issue No.61 published on the 27th of April 2023. The purpose of the Business Growth Strategies Newsletter is to share tips, tools, resources, and guides that help you take your business to the next level…without the need for a marketing or advertising budget.

Every issue will be jampacked with valuable information to help you with your lead generation and business growth strategies while ensuring you keep your costs low if no costs at all. If you have not yet read the previous issues, then you can find them Here!

In today's digital age, social media has become an essential tool for businesses to showcase their brand, connect with their audience, and generate leads. While most businesses have a presence on popular social media platforms like Facebook, Twitter, and Instagram, many overlook the potential of LinkedIn. With over 750 million members worldwide, LinkedIn is a powerful networking platform that offers businesses unique opportunities to build their brand, attract talent, and engage with potential customers. One of the best ways to leverage LinkedIn for business is through the use of Showcase Pages. These pages allow businesses to highlight specific products, services, or initiatives, and connect with a highly targeted audience. In this article, we'll explore why your business needs a Showcase Page on LinkedIn and how it can help you boost your visibility, increase brand awareness, and generate more leads.

Why Your Business Needs a Showcase Page on LinkedIn: Boost Visibility, Brand Awareness, and Lead Generation!

As a professional networking platform, LinkedIn provides a plethora of tools and features that allow individuals and businesses to showcase their skills, expertise, and offerings to potential clients, employers, and partners. One such feature that often goes unnoticed but can have a significant impact on a company's online presence is the Showcase Page.

A Showcase Page is a dedicated page on LinkedIn that allows businesses to highlight a specific product, service, or initiative that they offer. It functions as an extension of a company's main LinkedIn page, providing a more focused and detailed view of a particular aspect of the business. Here are a few reasons why having a Showcase Page is essential for businesses:

• Increased Visibility and Engagement

A Showcase Page enables businesses to showcase their offerings to a targeted audience, making it easier for potential clients or customers to discover and engage with them. LinkedIn users can follow Showcase Pages, which means that any updates or content posted on these pages will appear in their newsfeed, giving businesses an opportunity to reach a broader audience and increase engagement.

• Improved Brand Awareness

Having a Showcase Page allows businesses to establish themselves as experts in their industry or niche. By sharing relevant and informative content on their Showcase Page, businesses can build a loyal following and increase brand awareness, making them more recognizable and credible in the eyes of potential clients or customers.

• Better Lead Generation

Showcase Pages provide a platform for businesses to share information about their offerings and capture leads. By including calls to action, such as signing up for a newsletter or requesting a demo, businesses can generate more leads and turn interested prospects into paying customers.

• Analytics and Insights

LinkedIn provides valuable analytics and insights on Showcase Pages, allowing businesses to track their performance, measure engagement, and adjust their content strategy accordingly. By monitoring these metrics, businesses can identify what works and what doesn't, refine their content, and optimize their Showcase Page to achieve better results.

In conclusion, a Showcase Page is an essential tool for businesses looking to improve their online presence, generate leads, and increase engagement on LinkedIn. By providing a more focused and detailed view of a particular aspect of their business, businesses can establish themselves as experts in their industry, build a loyal following, and ultimately drive more sales.

Master LinkedIn for Business Growth with Our Free 4-Week Email Course!

Are you looking to take your business to the next level and tap into the power of LinkedIn? Our free 4-week email course will show you exactly how to leverage the platform to grow your network, generate leads, and establish thought leadership in your industry. Register for Free by Clicking Here!

LinkedIn showcase pages might be useful for your business in a variety of scenarios.

Benefits of LinkedIn showcase pages

1. Showcase pages are a good way to focus on your sub-brand or business area in detail as they provide an opportunity to optimize that affiliated page with a specific product or service you have in mind. You can edit company information, and add a unique website URL, custom hero image, and description.
2. They’re displayed in LinkedIn search results just as company pages are, meaning they’re an effective way of driving traffic to your parent company page and increasing brand awareness.
3. You can create posts on the page specifically tailored toward a specific audience and purpose. Essentially, it can be treated as an individual page, with a need for its own content calendar and posting schedule. 
4. They also include their own analytics section where you can access all the usual stats, figures, and graphs about your page’s performance, including seeing which of your posts are receiving the most engagement so that you can adjust your strategy accordingly.
5. The pages now allow you to create vanity URLs so you can’t promote them seamlessly through your digital marketing efforts. 

Here are some commonly asked questions about LinkedIn Showcase Pages:

1. What is a LinkedIn Showcase Page? A Showcase Page is a subpage of a company's main LinkedIn Page, designed to showcase a specific brand, product, or initiative.
2. How many Showcase Pages can a company create? LinkedIn allows companies to create up to 10 Showcase Pages.
3. What are the benefits of having a Showcase Page? Showcase Pages can help businesses build brand awareness, attract a targeted audience, and generate leads by providing a platform to highlight specific products, services, or initiatives.
4. How do I create a Showcase Page? To create a Showcase Page, you need to have an existing LinkedIn Page for your business. From there, go to the "Admin Center" and select "Create Showcase Page."
5. Can I promote my Showcase Page? Yes, you can promote your Showcase Page through LinkedIn's advertising and targeting options, as well as by sharing it on your company's other social media channels.
6. Can I measure the performance of my Showcase Page? Yes, LinkedIn provides analytics for Showcase Pages, including metrics such as page views, unique visitors, and engagement.

Master LinkedIn for Business Growth with Our Free 4-Week Email Course!

Are you looking to take your business to the next level and tap into the power of LinkedIn? Our free 4-week email course will show you exactly how to leverage the platform to grow your network, generate leads, and establish thought leadership in your industry.

With one module delivered every second day (12 modules in total), our course covers everything you need to know about using LinkedIn for business growth, including how to optimize your profile, build a strong network, research potential clients, generate leads, and much more. Plus, it's completely free and delivered straight to your inbox!

Don't miss out on this incredible opportunity to master LinkedIn and achieve your business goals. Find out more and sign up now by clicking here and take the first step towards LinkedIn success!

Resources On LinkedIn

The Business Coaching Hub has created numerous pages on LinkedIn that are jampacked with free resources such as articles, guides, videos, short courses, training, and more. Visit and follow the pages below to access all resources and stay up to date with all new releases:

1.     Business Coaching Hub – Follow Here!

2.     LinkedIn Social Selling Index – Follow Here!

3.     Business Coach On Call – Follow Here!

4.     Business Growth Network – Follow Here!

5.     Online Coaching Free Short Course – Follow Here!

6.     LinkedIn The Basics – Follow Here!

7.     Self-Study Business Growth Courses – Follow Here!

8.     LinkedIn Lead Generation Guide – Follow Here!

In conclusion, LinkedIn Showcase Pages can be a valuable tool for businesses looking to boost their visibility, brand awareness, and lead generation on the platform. By creating a dedicated subpage for a specific brand, product, or initiative, companies can target a highly relevant audience and showcase their offerings in a more focused and engaging way. While LinkedIn has not made any significant updates to Showcase Pages in recent times, it's important to stay up to date with any changes or new developments that may affect how businesses can use this feature to promote their offerings effectively. By leveraging LinkedIn's advertising and targeting options and measuring the performance of their Showcase Pages using analytics, businesses can optimize their presence on the platform and reach their marketing goals.

In Issue.62 of this newsletter, the featured article will be – 4 Free Advertising Tools on LinkedIn You Need to Know About to Promote Your Brand. Issue 62 of this newsletter will be published on the 4th of May 2023.

“Your Success IS My Focus!”

Carlos Batista

Business Transformation & Growth Specialist

BusinessCoachingHub.co.za