Whether you’re a one-person show or a major corporate across multiple locations, every business needs a marketing plan. As important as marketing plans are, many business owners don’t devote the time and resources to developing an actionable marketing plan.?
What is a marketing plan??
A marketing plan is like a dedicated roadmap that guides your business to reach its consumers and drive sales. It serves as your strategic blueprint, outlining your business goals, identifying your ideal target market, and detailing how you will reach them. It is your plan of action for the marketing activities you will undertake to grow your business.?
Why do you need a marketing plan??
- Consistency and Accountability: A marketing plan provides your business with a consistent foundation to work from. It is a reference point and holds you accountable for your marketing efforts, ensuring that you stay on track with your goals and objectives by maintaining consistency in your branding, messaging, and customer interactions across channels.?
- Employee Alignment: It’s not just for you; a marketing plan gives you something to share with your employees and stakeholders. It helps them understand your business, your audience, and the strategy behind your actions. This alignment ensures that everyone in your organisation is singing the same sheet of music, working together towards common goals.?
- Time Management: For business owners and their teams, time is a precious resource. A well-structured marketing plan allows you to manage your time efficiently by focusing on activities that directly contribute to your business’s goals and growth, minimising distractions and time-wasting tasks.?
- Measurability: A well-structured marketing plan includes specific, measurable, achievable, relevant, and time-bound (SMART) goals, allowing you to track your progress and measure the success of your marketing efforts objectively. With this measurability you can make data-driven decisions, ensuring your marketing strategies are optimised, performing and resources are allocated effectively to achieve your business objectives.?
- Financial Control: Staying on track with your marketing spending is crucial. With a plan in place, you can allocate your resources (time, budget, personnel) more efficiently and eliminate any unplanned, unnecessary, or frivolous spending. It also helps ensure that every dollar you invest in marketing counts towards achieving your business objectives.?
The Purple Giraffe One-Page Marketing Plan
At Purple Giraffe, we understand the frustration that comes with creating marketing plans filled with fluff and jargon. That’s why we are committed to developing strategic plans that are clear, concise, and actionable.
