Why Your Business Needs to Explore CTV Advertising!

You’re laying back, catching up on a new episode of Only Murders in the Building. A quarter of the way through the episode, you get the 45 second ad break showing you companies that are tailored towards your interests.

Connected Television, or CTV, ads you see while on a streaming platform, are a great way to get your brand's name out there and build relationships with your customers!

From local restaurants showcasing delicious food to an international shoe brand urging you to replace last season’s shoes, these brands are forming relationships with their customers from the comfort of their home.

Here are five reasons why CTV Advertising is revolutionizing Digital Marketing:

1. They’re cost effective! With CTV advertising, you can launch with a relatively small budget and start seeing results that week!

2. They provide valuable data on who your customers are. With platform specific targeting, you can see what demographics respond to your brand!

3. They're short and to the point, which means they can be viewed by many people at once. With only 15 to 30 seconds allowed, your brand needs to speak directly to the viewer.

4. They're not just for big brands! Small businesses can benefit from CTV ads if they produce high-quality content that speaks directly to their customers' interests and needs. Being able to see a local small business on your tv is a great way to remind your audience why they love your business.

5. And finally, CTV ads look great when people share them on social media—your viewers will love seeing the brand's message come alive in their own feeds. You can take the same piece of content and upload it onto your social media profiles to keep the content alive!

Hulu and NBC are two great options to start your CTV advertising journey! Both offer a wide range of movies and television shows including original content, as well as classic TV series like Cheers and The Office.

You can take advantage of these platforms by launching an ad campaign that advertises your product or service at reasonable rates and then use the data from those ads to better target your ideal customers. While each platform has its own specific targeting features, you can narrow down your audience by location, age ranges, and more!

Head here to find out how we can start your company on the journey into CTV advertising:?https://supermassive.media