Why Your Business Needs a Blog: Unveiling the Power of Content

Do you have a blog for your business??

If you answered no, then it is high time to reconsider adding one to your website.

Blogging used to be an informal diary-style page online.? But times have changed.? These days, with the recent changes in social media reach, blogging is now a strategic tool that can significantly boost the online visibility of your business and website traffic.?

Don’t believe me?? Stats in 2022 state that businesses with a blog benefit from up to 55% more site visitors than those without one.?

According to Ahrefs and their 2023 stats, businesses who blog enjoy 126% more lead generation.

Now that the maths lesson is over, let’s look at how blogging can contribute to your business growth, shall we?

Blogging - The Basics

• Ideal blog post length is 600-800 words
• Updating your blog just once a month can boost visibility
• The blog is on YOUR platform (Your website) It’s your playground, so you won’t have it taken off you (Unlike your social media profile if you happen to share some stuff that the bots deem as inappropriate)
• Add useful & interesting content that answers your reader's needs
• Keep it simple - don’t make it too difficult for search engines to index it
• Use images

Website Traffic

That is to say - how many people land on your website after searching for a term/information that is included in your blog. Your website is your shopfront window.? It is there to attract visitors and showcase your amazing business.? By regularly adding new and relevant content, you are giving people a reason to visit your website.? If they hang around on your website a little longer to read your blog and check out your products, well then you’re onto a surefire winner.? More time on your website = Google giving your site some organic love (the best kind) & more importantly, eyes on your services learning about what you do.?

Eyes on your business mean more potential customers.? Sounds good, doesn’t it??

Also, if you’re funny and witty (like me) then people will keep coming back to your site, just for the entertainment.?

Showcasing Your Business

Your blog is an opportunity to demonstrate your expertise and knowledge on the problems that your business helps to solve. In it, you can educate your target audience and give people an idea of what you’re all about. Talk about your views on topics that answer the questions you’re regularly asked in business. Shine that little weird light of yours.?

Brand Voice & Recognition

When you write a blog, write it as if you were speaking to a client.? All you are doing is telling your audience about a particular problem.? Keep it relevant - don’t disappear off on a tangent.? If there is value in your blog, you will build trust with your audience, gaining loyal followers in the process. This trust and loyalty helps to build awareness of your brand as one to look out for.?

Generating Leads & Boosting Income

You saw the statistic for lead gen, didn’t you? 126%

Which isn’t too shabby.? In fact, over 70% of marketers use blogs as part of their marketing plan. A blog isn’t just a way of sharing information.? Including decent calls to action within them can direct clients to share information, such as an email, and…. Ooohh, hello, shiny quality lead!?

The more quality leads you generate, the more opportunities you have to convert them into customers, boosting your business's income.

Optimising Your Website's SEO

A blog is a free & organic way of adding new content to your website, keeping it fresh on search engines such as Google.? They adore new content and it is your opportunity to refresh your SEO content regularly without changing your web pages. Infusing your blog with the right keywords can boost your website’s search engine optimisation (SEO). Updating your blog regularly lets search engines like Goole know that your website is being refreshed and is relevant, helping it to rank higher in search results when someone googles a question that your blog answers.? Being featured higher up the page attracts more organic traffic… mmmm, organic….?

Content for your Social Media

Yes, I know I mentioned the sudden downturn in organic reach and how blogging can be used as an alternative tool in your marketing plan, it still doesn’t take away the fact that Social Media is a vital part of marketing - it just shouldn't be your only marketing tool.?

You can repurpose (a posh way of saying re-using) your blog's content into posts that you can splash across your profiles with wild abandon.? Share the blog on your email list (If you don’t have one - why not? Check out the blog HERE on why you should be using one of those in business too!)

Utilising a blog feeds into consistent messaging - and saves you from having to think up new stuff to post on the daily.?

Still on the Fence?

A blog is a brilliant way of bringing free, organic traffic into your world and is a great alternative to social media marketing.? More eyes on your business on a platform that you own.?

Here at The Word Woman, I understand that not every business owner has the time or inspiration to create blog content regularly. That's why I offer a range of services, including blog writing and content ideation.

If you're unsure where to start, book a Power Hour with me. We'll brainstorm a wealth of blog ideas tailored to your business and industry, setting you on the path to blogging success.