Why Your Business Needs an application ???

Time keeps changing and so trend is. With the generation , You have to evolve and with yourself your methodologies has to as well. It was the time when people used to print on papers and spread about their business and then people visit the place and shop. But now everything is changed. No one wants to step out from home or waste time going some place especially to buy something or to avail some facilities. Now , People need everything in their hand . They are ready to pay but not ready to go somewhere physically .

As consumer behaviour continues to evolve, businesses need to adapt their strategy to be ‘where their customers are’.Today, Almost from child to a senior citizens are habituated with the mobile phones.As per survey 81% of the mobile device users generally search for the product or a service online and 26% of them search for the apps related to that specific product.If your business has an online presence (website) and even an app , then will definitely leave a great first impression!

Mobile apps are considered to be one of the most powerful tools for contacting the target audience in terms of business. Almost every adult in the world has a smartphone and this market continues to grow. That is quite a weighty argument as to why you should focus on mobile technology.Though you have small business, investing in mobile application could be a wise decision as there is a-lot of competition in the market for almost every business and you should also have rivals business in the market ,So how you can expect your audience that your audience will target you.Instead of waiting for connections and door to door?marketing (for which now a days nobody have time to listen you) you can provide your products on the application and can give your target audience a handy solution which they can check at their time and buy it from anywhere or even if your product need physical assessment or something then also application may help you to reach more people get aware about your product.

But still you are confused about investing in an application , You can ask your self few questions and get yourself clear.

1.If you want to be in constant touch with your customers?: Mobile app development is the only way. Be it push notifications, alert messages, or interactive in-app pop-ups. Mobile app can literally put you in constant touch with your customers.According to the Gallup Survey it was revealed that 52% of smartphone owners check their devices few times an hour or more. And well, if they happen to be young customers, then there is no other way than the app development way.

Opting for a mobile app development certainly helps you brand your business in a better way. And a brand always gives face to the business.

Mobile Applications are a great means to get invaluable customer insights.

2.?Helps you knowing your customer’s views and expectations on products (Customer Engagement)?: One of the biggest advantage of developing a mobile application is that you get vital insights and stats that play a significant role in improving your services.

Collection of data from the mobile application can show which are your most promising demographic segments, areas that show great promises, and most importantly the customer requirements.

The collected data helps you to take insight-driven decisions to make your services better.

3.Build Brand Awareness?:?One of the most important things an app offers to consumers is awareness of and communication with your brand. It provides an environment where regular interaction with your target market can foster trust and loyalty. Not to mention, the more frequently a consumer is exposed to your brand, the higher their intent to purchase becomes. It is for this reason that mobile apps are considered an effective strategy for promoting and building brands.

4.Customer Service & Support?: Mobile apps offer a more efficient channel for your customers to get in touch and engage with your brand. From simplifying online purchases to providing easy-to-access information, mobile apps can significantly improve your customer’s experience and satisfaction. When customer satisfaction increases, ultimately sales do too.

5.Remain Competitive?: With the continued growth of mobile and the ever-evolving consumer behaviour, an app for every business will fast become an expectation.Creating a mobile app is a sure way of staying competitive and securing a strong presence in your industry.?They provide businesses with the opportunity to stand out from the crowd by offering a visually appealing and interactive environment.Your competitors , If don’t have an app then they will surely do so.As a consequence, any inaction in app development may result in falling behind the competition.

As a consequence , Your business will Increase Revenue of-course which is your ultimate goal.But developing right concept and put it to your exact target audience is also an art.So there are lot of things which needs to keep in mind when you are developing an application for your business.

1.Infusing Your Brand Design : Your app should aim for instant recognition rather than to show off multiple designs. It should be?‘Ah! I know this brand’ kind of feeling that be consistent while designing your application :

• The first screen that the user sees on opening your app should be your brand name and tagline.
• It should be neat, with a minimalistic design.
• Base your app’s design on this philosophy

2. Choose A Platform With Care : When there are a zillion different platforms out there, you need to choose one from the best. You should not simply port what you have to other platforms(iOS to Android, the Web to iOS, Android to BlackBerry etc).

Before you decide if you should launch in iOS/android or cross platform etc etc Consider couple of things like

• Choose the right framework-?You might not want to use AngularJS for an application where Meteor or React might be better suited. Try to use open source products and generic code (i.e. javascript) as opposed to some of the very expensive (and often very good) proprietary products
• Launching an app on both Android and iOS at the same time is never a good idea.
• What you should do is choose one platform that you will launch first.
• Why??If your launch is not concentrated on one platform (for the first launch) but on multiple platforms, you will simply extend your development time, increase costs, and delay your entry to the App Store. Therefore, before you decide choosing multiple platforms for the launch, you need to think about your timeline and priorities.

3.Know Your Audience – Identify : Ask yourself –?who is my audience??Identifying your audience in the initial stages makes it easy to plan the design and functionality around its preferences.To have a quality?audience, your app should make something easier, give valuable information, save money, or entertain.

4.Find Your Users : App users are acquired organically as well as through paid ads. A successful campaign in either will be a result of proper targeting.

5.A Must- Social Media Integration : The new buzz in 2015 is that Social Influence has take overtaken the brand value. So, to make your app loveable and self-sustaining, integrating major social media sites into your app is a must.

And many more.

So Even if you have startup business , you can always think towards new strategy of sale which is Creating an application but any approach should be in proper direction and with considering every phase of your business as explained above.And still confused ??? No problem you can always reach out to me and I will help you through planning to development cycle of your application which can really helps you increase revenue and how you can collect data from your users about your product about their like/dislike/demand etc to improve your business accordingly.You can find my details below.

Email Id : [email protected]????????????????????????

Thank you ?? Stay Safe!!!