Why Your Business Needs Agile & Scrum Frameworks
Sugatan.io
Leading ROI-Positive Growth for eCommerce through Advanced Ad Buying & Creative Performance for FB/TikTok
Hiring a Scrum Master was a total game-changer for Sugatan’s high-performance efficiency.?
The Scrum Master is a facilitator who makes sure the team understands and follows the framework.?
This person needs to commit to the Scrum values and principles while remaining flexible and open to opportunities for the team to take workflow to the next level.?
We’ve now implemented Agile and Scrum frameworks in every department and it has leveled up our innovation and speed of execution while simultaneously reducing friction.?
What does ‘Scrum’ mean?
The word ‘scrum’ originates from a sport called rugby, where a scrum is a formation of players. They coined the term for organizational use because it represented teamwork.?
The scrum framework helps teams work together to generate the highest value by solving complex problems in an agile way. It encourages people to learn from their experiences, reflecting on the wins and losses to keep improving.
So, where does ‘Agile’ fit in??
Agile is a mindset that is manifested as several practices, with one of those practices being Scrum.
The Agile Mindset
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The Scrum Framework
Scrum is an Agile project management framework with a set of tools, meeting methods, and roles that all work together to help teams structure and manage their tasks, and remove obstacles.?
While strategists work on the ‘what’, a Scrum Master figures out the best ‘how’. Simply put, this framework improves overall project management.?
3 pillars at the core of scrum:
The Benefits of Scrum
Teams can learn from their experiences, organize themselves autonomously when working on problems, and will learn to improve on any past successes or failures.?
It has helped us split big hypotheses or assumptions (themes) into smaller tasks (epics and stories), enabling us to review, adjust, and improve along the way by working in increments.
You’ll see silos starting to disappear while cross-functional collaboration and communication increase.?
It allows you to keep track of goals and progress more efficiently while making sure your team is learning from their victories and defeats to increase performance.
On top of ensuring regular, superb value for your clients and/or customers, your employees and managers will be able to focus on what they do best. Strategists can focus on innovating, media buyers can test ads like there’s no tomorrow, and Jenny from sales can focus on making bank.
Read the full article on our website: https://sugatan.io/the-value-of-a-scrum-master/?