Why Your Business Must Rethink Sales and Marketing to Remain Agile

Whether you’re focusing on business to business sales or direct to consumer, it’s important to reflect on what worked for you this year and what didn’t. With the new year upon us, it’s a great time to evaluate your business practices, changes in the market, and everything that comes next. 

At the top of your company’s task list for 2020 should be rewiring for a more connected and agile organization. Technology, marketing, and sales strategies, and consumer preferences are evolving constantly. If we’re not careful, it can become easy to fall behind. 

In the days of instant gratification through services like Amazon Prime, empty ads and email lists are no longer enough. Elevated service standards, personal connections, and effective interactions are more important than ever. We have to meet changing expectations with fresh eyes and a deeper, more personal level of service in order to stay relevant. 

The best way to stay ahead in your market is to create a cohesive team, remain connected to your target audience, and use these connections to increase your reach. 

The easiest (and fastest) way to accomplish these goals is to get your sales and marketing teams on the same page when it comes to sharing relevant content and building relationships online. There is no better place to do so than through LinkedIn. 

Despite all of the changes in recent years in the way that individuals search, purchase, and consume, it’s easier than ever to streamline your sales and marketing processes. LinkedIn allows you to advance in this area in several different ways, from start to finish. 

With over 610 million members, it comes as no surprise that 92 percent of Fortune 500 companies use LinkedIn and 97 percent of B2B marketers use LinkedIn as a content distribution channel. Consumers want connection and insightful conversation, and LinkedIn allows you to bring these things directly to them, along with your valuable products and services. 

By sharing highly targeted and search engine optimized content through your company’s LinkedIn Corporate Page, you can educate and connect with buyers before the sales process even begins! Use this content to answer questions, address their pain points, needs, and concerns. It can lead to invaluable growth. 

Corporate Pages tracks visitor and engagement insights which help you to finetune your content and ensure you attract the audience that is most likely to benefit from and be interested in what you are sharing. 

Without breaking the bank on high-cost social media ads and specialists, your current sales and marketing team members can use LinkedIn to cover more ground and stay fresh in the minds of your target audience in much more effective and cost-friendly ways.

By using LinkedIn to create and distribute relevant content that is informative, engaging and friendly, you’ll quickly see the benefits of a wider reach and a more positive and memorable customer experience. 

Human connection should be at the base of each business decision you make. Without valued customers and clients, most businesses would fail. Through LinkedIn, you can bring unity and consistency to your organization and stay ahead of market changes. Your customers will notice and appreciate your effort in a time where effort is lacking in many other areas. 

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More from Kim:

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Kim has attracted an audience of over 235,000 professionals from around the globe on LinkedIn and is the CEO of Linkability, Inc. She is a dynamic Entrepreneur, Global Business Communications authority, and three-time business founder. Linkability is a strategy and consulting firm that provides world-class Intrepreneurs, Entrepreneurs, and organizations with consulting, services, and products that helps to grow robust networks and drive tangible results in sales, marketing, and thought leadership positioning.

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