Why Your Business Goals Guide Your LinkedIn Strategy

When creating content for your LinkedIn presence is it focused around helping you reach your business goals or are you just sharing because that’s what you’re supposed to do?

If you want to see success for your business on LinkedIn, it's imperative to know the results you are trying to achieve for your brand.?

Focusing your content around your company goals will help you show up with CLEAR messaging that resonates with your target audience, leaving them wanting to learn more and booking into your calendar.?

These goals could include:

?Growing your email list: LinkedIn can help drive your target audience to get your free download in exchange for an email address. Instead of sharing a social media post with a clickable link, you can instead share your helpful offer in the direct messages of your 1st- connections.

?Filling that workshop: You can implement a LinkedIn strategy to have more people attend your off-platform webinar or in-person event. I use LinkedIn Lives to hold workshops that reach my 1st- connections, 2nd- connections, and even 3rd-connections.

?Selling your products and services: You can direct your audience to your Service Section on your LinkedIn profile or Company Page where visitors can fill out a proposal request that lands in your Direct Messages. Implementing this strategy keeps your target audience on the platform and can increase the number of inquiries.

?Joining Groups: Leveraging LinkedIn groups can teach you about specific connections that wouldn't have normally shown up in your feed.?You'll also be able to access group members beyond your 1st-connections.

So, let me know. What are your specific goals for this last quarter?

Would you like to implement strategic LinkedIn tactics to hit your next revenue milestone??

Then let's connect and discuss easy, doable, repeatable steps to leverage the #1 Professional platform to draw more visibility, establish you as the go-to in your industry, and increase your lead-generating capabilities.?