Why Your Business Feels Like a Rollercoaster - The Simple 90-Day Plan to Real, Predictable Growth

Every day, as business owners and leaders, we’re faced with decisions that shape our growth.

But what if the way we’re measuring success—the long-term plans and distant goals—is keeping us stuck, overwhelmed, and uncertain of what’s working?

When I first got into the business of helping other business owners succeed, I thought I understood what it took.

By then, I’d already built a successful martial arts school in Santa Monica, scaled it to multiple locations, and helped my then-wife sell thousands of copies of her book, launching her own coaching business.

So, naturally, I assumed my approach could translate across industries.

But as I began to work with more business owners, I kept seeing a pattern..

...They looked successful on the outside — polished brands, impressive websites, and a steady stream of clients. But beneath the surface, they were struggling with consistency.

Revenue was unpredictable, clients came and went, and every month felt like a gamble. And I understood. I’d felt those ups and downs myself.

This journey taught me it’s not just about a brilliant strategy or perfect skillset; it’s about resilience and knowing what truly works to maintain the highs and soften the lows.

This lesson was a turning point for me and my clients.

When I started working with them to build clear, repeatable structures—90-day plans, specific action steps, and weekly accountability check-ins—I saw their businesses transform from reactive to proactive.

They weren’t just hoping for consistent months; they were building them.

Clients like Fredrik, who doubled his revenue in less than 30 days, or Andrea, who went from a $49 offer to making over $70k in a single month by implementing the strategy I gave her.

They weren’t working harder. They were working smarter with a structured plan. They had clarity, consistency, and a framework that allowed them to grow confidently.

Why 90 Days?

Long-term goals are essential, but if they feel unreachable, they won’t fuel daily actions. Ninety days is the perfect balance: It’s a long enough timeframe to make measurable progress but short enough to keep you committed.

In 90 days, you can focus intensely on one goal and start seeing results. This approach isn’t just theory—I’ve seen it transform businesses over and over.

Step 1: Choose One Clear Objective

Too many business owners get stuck trying to juggle multiple big goals. But when you divide your focus, progress slows, and results get diluted.

Start by selecting one objective for the next 90 days.

Think of what will have the most significant impact on your business—whether it’s growing your client base, improving your sales strategy, or enhancing your team’s performance.

Sara, for example, zeroed in on sales and closed over 100k in one month. It was clarity of focus, not spreading herself thin, that drove those results.

Step 2: Define Key Results

With a clear objective, it’s time to set specific benchmarks—key results that will measure your success.

For example, if your goal is to grow your client base, a key result might be signing 15 new clients.

If you’re streamlining operations, perhaps it’s reducing your time spent on admin by 25%. These are tangible outcomes that show you’re on track.

Step 3: Break It Down with Weekly Actions

Now that you have your objective and key results, it’s time to break them down into weekly actions. Each week, commit to small, manageable steps that drive you closer to your main goal.

For instance, if you’re aiming to grow your client list, your weekly actions could include thirty sales calls a day, reaching out to five new contacts, or creating a tailored email sequence.

Step 4: Weekly Check-ins to Stay on Track

Consistency is where the real magic happens. Block out 30 minutes each week to assess your progress and make adjustments. This is a time to celebrate wins, course-correct, and focus on the big picture.

If something didn’t go as planned, it’s not a failure—it’s a chance to learn and adjust.

Take one of my more recent clients for example: moving from a hired HR role to generating $15k within two months through consistent outreach and positioning.

Weekly check-ins helped her refine her approach, and the results followed.

Step 5: Reflect and Adjust at the End of 90 Days

Once you’ve hit the 90-day mark, it’s time to reflect. Ask yourself:

• What did I accomplish?
• Where were the bottlenecks, and what can I improve?
• What systems or processes should I keep, refine, or let go of?

These reflections aren’t just about analyzing results; they’re about setting you up for the next cycle.

The gains of this structured period create momentum, turning each quarter into a foundation for the next level.

The Power of a 90-Day Plan: From Reactive to Proactive Growth

The 90-day plan isn’t just about a single goal.

It’s about creating a sustainable rhythm, setting your business on a proactive path instead of just reacting to what’s thrown at you. Each 90-day cycle builds on the last, creating focused, incremental growth.

You’ll see the difference quickly: fewer emergencies, more clarity, and greater consistency. You’ll also experience fewer of the highs and lows that come with an unstructured approach.

It’s the clarity and rhythm that turned a six-figure year into multiple six-figure months for clients like Fredrik.

Ready to make your next 90 days transformative?

Pick one goal, define the key results, and build out weekly actions.

The 90-day plan doesn’t just give you focus; it builds resilience, trust in your approach, and the confidence that you can tackle whatever comes your way.

Your business wasn’t built to plateau. Set your sights on the next 90 days, and watch what focused action can do.

Be Unshakeable,

Satori Mateu

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