???Why Your Brand Is More Than Just a Name (And Why It Matters)
Bernie J Mitchell
?? Coworking Strategist & Creator | I help coworking spaces go from undiscovered to unstoppable – Follow to see what works! ??
???Link In The Shownotes #6
Hey folks, it's Bernie here.
Please pay attention to each other's projects, brands and businesses online and in real life,
Contact each other for coffee, ask or give help and visit each other's coworking spaces and projects.
Draw attention to each other's workspaces and projects.
I say this because I see so many of you tweeting about huge companies, their funding rounds, and their in-door slides rather than cheering on the people you are sitting next to.
Two local examples you can cheer for:
Lisa in The Workshop Folkestone has a slide - tweet about that slide!
Stuart opened The Factory in Plaistow near where Kofi and I used to live.
Why we need each other
It is tempting to get caught up in touring 'inspiring workspaces' and gaze in awe as another big coworking chain opens its next cookie-cutter space.
However, solo, micro, and small businesses are the foundation of our economy, and we must stick together and support each other.
Most of the time, the members of our coworking spaces are solo, micro, and small businesses.
Keeping the money in your community
Research by the Islington Council on Economic Inclusion shows that when ￡1 is spent at a local business, that ￡1 goes around the local economy four times.
When ￡1 is spent with a corporation or large company, it leaves the local area - to who knows where.
Micro and small businesses create most new jobs, drive economic growth, and provide essential products and services to our local communities.
About the 'link in the show notes.'
The 'link in the show notes' is the back channel and round-up for everything related to the Coworking Values Podcast that we discuss in the show.
The podcast is co-hosted by Emily Breder , Tony Bacigalupo and Bernie J Mitchell (that's me!)
?? In this edition:
?? Sharpen your coworking edge in 2 minutes a day with Bernie's Better Things a daily, no-fluff, no-pitch newsletter. You can subscribe here.
?? Why Your Brand Is More Than Just a Name (And Why It Matters)
In this clip from tomorrow's Coworking Values Podcast with Caleb Parker , which was recorded at the Urban MBA podcast studio in London, we discuss' brand'.
Caleb says:
When asked, "What does brand mean to you?" I strongly believe in the brand. But I think many people misunderstand what it truly is.
Many think of big hotel chains like Marriott and Hilton or companies like Nike and Adidas.
Some might even think of personal brands like Richard Branson and his Virgin empire.
While these are all examples of brands, they represent only the surface level.
To me, the brand is an idea. It starts with an individual – a founder or co-founder – who sees a problem in the world and thinks, "Holy crap, that's not good enough. \
Let's fix that." This idea, this solution to a problem, is given a name.
We call it a company, a product, a service.
But the brand isn't just the name or the logo.
The true brand lies in the values behind the solution.
It's the why behind the what.
It's the belief system that drives the company's actions and decisions.
?? The Summer 2024 Community Manager Cohort
The Summer 2024 Coworking Community Builder Cohort
Imagine the fun and reward of joining a small, tight group of just five locally minded community and coworking leaders for an online 12-week work sprint to get you through the summer!
Emily and I are thrilled to embark on our 12-week 'Summer 2024 Coworking Community Leader Cohort' on Wednesday, June 26th, 2024 - next week!
And, of course, we'd love for you to join us for this exceptional connection opportunity!
Over the last decade, Emily and I have figured out how to support each other and constantly deal with our neurodiversity challenges; much of this program is rooted in our workflow.
You can read more about how we work here.
TLDR - The summer cohort
??Six coaching calls over 12 weeks with support via a private group chat.
??It's intentionally priced the same as a coworking desk to make it accessible.
? Get the full program details here: https://bit.ly/ourCohort
Who should join?
What will all this do for me?
You'll get your mission and direction laid out and spend 12 Weeks moving fast with a small group of people on a mission.
Emily and I will guide you - but the reward will come from being in a group of five people cheering each other on.
Couldn't I do this myself with a book or YouTube?
Of course, you could! ????♀?
But if you could, you would have done it by now. ????♀?
And if you are like me, you move much faster and lie less to yourself when you're in momentum with people.
That is why I love community and coworking so much; when I'm in it properly, I have movement in my life.
? Get the full program details here: https://bit.ly/ourCohort
领英推荐
The way we've set this up is particularly useful for those of you who either run a coworking space as a community manager on your own or own and manage a Community or Coworking space on your own.
Who are your Guides?
1?? Emily Breder is a certified Scrum Master, ran a small web design agency and has worked independently for years.
2??I'm Bernie, and I've led well over 1000 small group events, meetups and workshops mainly around communications, events and community building.
Over the last decade, Emily and I have figured out how to support each other and constantly deal with our neurodiversity challenges.
You can read more about how we work here.
?? London Coworking Assembly Forum and Bar Camp 17th September 2024
Our co-creators for this event are?Milliken Floors Europe, Facework Group 360 Workplace and?Urban MBA
What we know so far...
Everything will be interactive, hands-on, and created with movement and connection.
We'll kick off the day at Milliken Floors Europe , hosted by Mark Linieres and Urva Soni , where we will have another session on community and citizenship with Jon Alexander author and co-founder of the New Citizen Project
Then, we'll walk to a nearby 360 Workplace location to meet Amy Morgan and Guenaelle Watson for a hands-on, interconnected workshop on designing and creating a workspace environment for neurodiversity.
?? For this Bar Camp, we're 100% co-creating it, so we will email our London Coworking Assembly community with a special ticket and quiz - watch your inboxes tomorrow.
?? In the publish queue, we have the following:
Ali K. - Connection, Food and Community
Caleb Parker - #communityisthekey ?? -
?? In the recording studio queue, we have:
Thor A Rain - Health activist & First Aid for Feelings
Claire Carpenter - Takeaways from CoworkingSpain & GCUC UK
Connor DeLaney - What you need to know about sales and the customer journey
Clare Bailey - Community, Culture and Loneliness
Mark Shayler - 'You?Can't?Make Money From A Dead Planet'.
?? Right now, you can hear these guests:
natalie du toit MBE OIG OLY PLY - Championing Diversity in Coworking Communities
Chris Marr - The Power of Peer Mentorship and Accountability with Chris Marr
Alex Young - Creating Inclusive Workplaces with Alex Young
Laura Agnew Building Communities in Unlikely Places
Tracy Wilson Making The Sustainability Shift
Chauntelle Lewis Planting Ideas and Growing Communities
Eva Sanz Sanz Cultivating Connections in Prague the Locus Workspace
Sarah Adefehinti Diversifying Tech Through Community
Dina Sierralta - Committing Coworking to the Sustainability
??Thank you to our co-creators
We work on a co-creator model to make the Coworking Values Podcast a sustainable project.
Co-creating goes beyond 'advertising and sponsorship' slots for better connection, education and relationship building - see the example below about event space.
Our co-creators are:
David O'Coimin , founder of Nook Wellness Pods
Christian Schmitz from Salto
Shira Nathan from Rayon.design
Kofi Oppong , founder of Urban MBA
Hear about the latest Nook Wellness Pods project
We’re gonna find those Nooks new homes, we’re gonna refresh them, and we’re gonna get them into the hands of charities, schools with very little budget, small organisations that can’t afford perhaps to buy things new off the shelf.”
- David, Founder of Nook
Please rate, follow, share, and leave a review for the?Coworking Values Podcast?wherever you listen.
??Your support helps our show have an even greater impact.
It also helps people in the wider general public and your neighbourhood understand what coworking is, how it can help their local community, and how it can benefit them in building their careers, projects and work.
?? Remember, the strength of our communities lies in our collective efforts and shared values.
Community is the key! ??
Thank you for your time and attention
Have a remarkable day.
Be careful out there.?
It is a jungle.
??Bernie
Ecommerce Analytics Consultant | Google Analytics, Google Tag Manager & Looker Studio since 2016 | A very special coworking Podcast
9 个月Great to see the backstage of your podcast! I'm now subscribed here on LinkedIn and on YouTube as well.
CEO at Brave Corp | Maximizing Office Asset Values | Repositioning Office Real Estate | Award-Winning Podcast Host | Subscribe to my newsletter/podcast at the link below????
9 个月Love it!! #BrandMatters
Coach | Mentor | Pioneer & Consultant in Coworking & Social Impact | Climber & Van-lifer | Founder & now ex CEO!
9 个月I love and second your sentiments Bernie and I’m keen to check out that slide in Folkstone at @The Workshop Folkestone when I return form a summer trip to the Alps!