Why Your Brand Might Be Dying a Slow Death (And How to Save It)

Is your brand slowly fading into obscurity? Are you struggling to make an impact in a sea of sameness? If you're nodding along, it's time for a wake-up call. Your brand might be on life support, and you don't even know it.

The Harsh Truth About Most Brands

Let's face it: most brands are forgettable. They play it safe, blend in, and eventually disappear. But here's the kicker – it doesn't have to be this way. After three decades in the trenches, working with over 75 global brands, including giants like Bacardi, Domino's, and PayPal, I've seen what separates the winners from the losers. And let me tell you, it's not what you think.

The Liquid Death Phenomenon

Consider this: a canned water company becomes a $700 million brand sensation in just a few years. Impossible, right? Wrong. Liquid Death did exactly that with the slogan "Murder Your Thirst" and packaging that looks more like a craft beer can. They didn't just think outside the box; they set the box on fire and danced around the ashes.

Your Brand's Hidden Potential

Now, you might be thinking, "But Arnt, I'm not selling water. I'm in [insert your industry here]." Stop right there. That's the kind of thinking that's killing your brand. The product doesn't matter nearly as much as you think. What matters is the story you tell, the emotions you evoke, and the tribe you build.

The Uncomfortable Questions You Need to Ask

1. If your brand were a person, would anyone invite it to a party?
2. Are you playing it safe because you're afraid of offending someone?
3. When was the last time your marketing made someone feel something?

If these questions make you squirm, good. Discomfort is the first step toward growth.

Why Most Brand Strategies Fail

Here's a hard pill to swallow: most brand strategies are nothing more than expensive paperweights. They're full of jargon, devoid of personality, and about as inspiring as a corporate tax return. Is it any wonder they fail?

The Approach

As an introvert – I've learned that true brand power comes from authenticity, not showmanship. It's about harnessing your unique voice and amplifying it through strategic channels. It's about being brave enough to stand for something, even if it means some people will stand against you.

A Call to Arms

If you're tired of blending in, if you're ready to build a brand that doesn't just succeed but leaves a legacy, then it's time to take action. In my main newsletter, I break down the strategies that turn ordinary brands into market disruptors. I share insights that have helped companies go from unknown to unforgettable.

The Choice Is Yours

You can keep doing what you've always done, playing it safe and slowly fading away. Or you can join a community of forward-thinking professionals who are rewriting the rules of branding.

The next chapter of your brand's story is waiting to be written. Will it be a bestseller or a forgotten footnote?

Join my newsletter, and let's murder mediocrity together. Because in a world full of corporate drones, it's time for your brand to be the bold trendsetter.

Are you ready to unleash your brand's hidden potential? The choice is yours. But remember, in branding as in life, not making a choice is a choice in itself – and usually the wrong one.

Sign up here—it's free

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Remember, a vision without a strategy is just a daydream. Let's turn your brand into a reality that can't be ignored.

Stay true—stay you!

— Arnt Eriksen

Brand & Creative Strategist