Why your B2B marketing need not be "damn serious"

What comes to mind when you say B2B marketing,

Logic, professionalism, statistics and product features?

There has long been a prevailing notion that professionalism and seriousness are the keys to success in B2B marketing. This isn't just limited to ads and campaigns. Even the social channels of B2B brands seem to be influenced by this.

For a change, check this ad from Shopify:

This campaign spanning 12 geographic markets is eminent -- personalized and emotionally engaging.

Shopify ?knows what an average B2B marketer doesn't. B2B buyers are not solely driven by logic and rationality. Emotions play a significant role in their decision-making. A study conducted by 谷歌 and CEB (Corporate Executive Board) found that B2B customers who felt a personal connection with a brand were 50% more likely to make a purchase.

Businesses realizing this are injecting creativity and embracing the power of emotions. B2B marketing can be fun, engaging, and downright memorable too.

This is what Semrush had to say about its LinkedIn marketing strategy.

It takes more than just monotonous content to build a strong community, drive engagement and gain visibility. While storytelling, incorporating humor and personalization is the way forward, we will leave you with a meme.

P.S: Wanna explore our dual marketing strategy to drive leads + build your B2B brand on LinkedIn? Book a call with us. Link in the comments section.