Why Your B2B Intro Sales Emails Aren’t Working

All day, every day my email in-box is crammed full of cold emails from B2B sales professionals pitching their products and services; often referencing they called me when clearly, they had not.

Some are alright and I may read half; otherwise, the rest are bad… really bad.

I’ve lost track of how many times I’ve read – when I do read them –and thought to myself, “Did they even proof their own email?”?Right before deleting and often blocking them.

An introductory email is never meant to be a long dissertation of how amazingly awesome your company is in every way… in detail.?As a rule of thumb, shorter emails that remain concise perform better. ?Using bullet points instead of wordy descriptive sentences can do the job far better. And “The Ask” is always clear.

In addition, most of the email I receive I don’t even see, they end up in my “Junk” email folder as SPAM. ?Most companies you are emailing to of all sizes are conscientious of their email security and have implemented security filters to keep your emails out.

Blatant lies such as the sender mentioning that yesterday they, “Checked out my profile” …?Really? ?

Often, I get an email offering identical services that my company performs.?What prospect business list did they pull and how much money did they waste sending these to companies who would never want or ever need their products or services?

No business email address; not even an address in their signature; I must do a reply to see what their email is and worse, their company website – possibly.?Phone numbers in signatures??Practically a thing of the past.

With people receiving so many emails nowadays, you have just a fraction of a second to capture their attention and persuade them to act.?Optimizing your sales emails is critical to maximizing your chances of breaking through the noise.?

Even better, call them first to get their email address the “Old fashioned way”.?Therefore, you verify who are the correct decision makers, leave them a short to the point voicemail message and even possibly speak with them before sending your email.?What a unique idea!?If you don’t like that part, call us; we’re the very best.