Why your AI for marketing won’t work
AI hype is likely to lead to AI disillusionment.?
That is, unless your generative AI tools are powered by accurate, comprehensive data.?
In the consumer marketing world, generative AI brings the promise of next-level personalization and seamless virtual concierge experiences. This means getting back to the level of one-to-one personalization that customers would expect in their favorite stores, but now at a massive scale.
It will only work, though, if there's sufficient underlying data quality so that the AI tools actually know what they need to know to provide that elevated service.?
Imagine chatting with an AI personal shopper but it’s working from scattered, siloed data:
?? It asks for your info instead of knowing you?
?? It makes recommendations that don’t quite land
?? It doesn’t connect the dots from your past engagements
Now imagine that the AI concierge is working from unified, accurate data:
?? It has a complete picture of your relationship with the brand
?? It makes tailored suggestions based on past purchases
?? It lets you seamlessly transact in the same interface
The difference between magical and meh is all in the data quality.
Unleash the potential of AI for customer-centric marketing?
Last chance: Don’t miss the webinar February 15 at 10am PT / 1pm ET, as experts from Amperity, Slalom , and Amazon Web Services (AWS) talk about how to actually use generative AI and customer data to power up marketing strategies.
Key themes include:
Customer data trends for 2024
There are major industry shifts afoot, and no one wants to be scrambling.?
Our VP of EMEA Matthew Biboud Lubeck shares his perspective in Data Magazine about key trends shaping the way brands will do business, including zero-copy data, data quality, and of course AI.
Insight from Amperity’s Head of Generative AI?
Hear from Joyce Gordon, who leads generative AI initiatives at Amperity, on how AI is transforming the fabric of marketing, dos and don’ts for brands looking to use AI, and the principles that guide her in developing AI tools and capabilities.?
领英推荐
Adapting to a Cookieless World: Part 2
Don’t miss it: We’ve got two more on-demand webinars to help you move beyond a third-party-based ad strategy—smartly and efficiently.?
How can you thrive in the new era of digital advertising? Amperity pros explain how a foundation of first-party data is the critical first step to finding and engaging valuable customers when the advertising methods you used to use don’t work anymore.?
In this webinar, paid media experts from Forrester and Amperity share practical strategies for acquiring new customers and boosting revenue in the new ad ecosystem, even when budgets are tight.
Find out how you can thrive in a first-party-first future.
Events
Catch up with us live!
Feb. 26-28, Palm Springs
Meet us in the desert and find out how to make your paid media initiatives bloom.?
Come by the expo hall at Booth #618 and we can have a lively chat about how to make digital advertising work better and cost less.
MARCH 17-20, MANDALAY BAY, LAS VEGAS
Say hi and learn about what it takes to make customer data work for you – like easier ways to explore your customer base, faster access to smarter segments, and better personalization at greater scale.
Plus we’re giving away luxury travel goods, ooh-lala!
Save the date: Amplify 2024 is May 16?
Join us for Amperity’s annual spring forum—a great opportunity for brand leaders and industry experts to connect at the cutting edge of customer data.
This year’s sessions focus on how data quality powers AI strategies and how brands can adapt to a post-cookie advertising environment.?