This Is Why Your Ad Is Not Working As You Expected

Who is BETTR and what are they doing?

BETTR is a brand that focuses on men's skincare products. Their products are premium, high quality, and 100% natural.

Their vision is to provide solutions to men's skin problems by making simple and effective products that suit men's skin. Most competitors' products contain chemicals or may be harmful, so they want to offer 100% natural products that are safe for men's skin.

Their main selling point is their website

BETTR’s ad analysis

BETTR is great when we talk about video ads and social media ads, but not the same when we talk about search ads, they have some mistakes and I will solve them and explain why I did this:

Mistake #1

Writing the domain in the first headline, and this is a big mistake because the potential customer is looking for something that benefits him, solves his problem, and answers his questions, the domain will not do that, and the domain is already written in the specified place and there is no need to rewrite it anywhere else.

Also, this mistake may cause the potential customer to lose and make the advertising message unclear.

Solution #1

The solution is to delete the domain from the first headline and replace it with a headline that attracts the customer.

When I was reading the book Dotcom secrets, I found an effective way to write a catchy title, which is as follows:

If your customer knows your product then you should start the headline with the product, if the customer does not know your product but knows his desire then you should start the headline with desire, if he does not know what he wants but he is aware With his problem, then you have to start the Headline with the problem.

So I modified the ad and used the same method in the book and created the following ad:

As you can see, I deleted the domain and wrote the offer to attract the customer, and we targeted the Prospect's desire, which is to get the product with a good offer.

Conclusion

The headline is an ad for the ad, so it must be written in a good way and we must write to prospects what they want to read to encourage them to visit our page and then do the action.

I hope you enjoyed reading the article, and if you have any questions, write them in the comments section and I will be happy to answer you.