Why Your Active Full Members Won’t Downgrade to a Flexible Membership Category

Article written by Brad Chard

A Flexible Membership is Perfect for Your Golf Club

When we introduce the PlayMoreGolf opportunity to golf clubs, one of the most common concerns is: “Will offering a flexible membership category lead to a decrease in my full members?” The simple answer is no, and here’s why.

Traditional Memberships vs. Flexible Memberships

The traditional golf membership model suits those who play frequently, but it can be less appealing to casual golfers or those with limited time. While the popularity of golf remains strong, the number of golfers committing to full memberships has seen a slowdown. As such, we've started to notice many 'special offers' already being advertised.

For members who are finding the costs or rigidity of a full membership restrictive, a flexible alternative can provide a solution that benefits both the golfer and the club. Flexible memberships, often based on points or credits, cater to those who love the game but can’t justify a full membership’s price due to time constraints or other commitments.

Key Benefits of a Flexible Membership

When a club partners with PlayMoreGolf, it defines all the parameters of its new flexible membership category. This ensures that flexible members do not receive the same benefits and rights as full members. Full members deserve more perks for their higher fees, much like how airlines offer different experiences for business and economy class travelers.

Here are a few benefits that we encourage clubs to limit for flexible members: