Why young leaders are the future and a Top marketing executive shares the future of AI | This week's top stories at Marketing Mag

“Where do you see yourself in five years?”, is the tried and tested question that can often receive drab, cagey or conservative responses. But this question shouldn’t be treated as a test – it’s an opportunity.

Megaphone CEO Lauren Oakes : When I started at Megaphone as a junior account manager, just 23 years old and fresh off the back of a successful career stint in New York, I remember being asked where I would like to see myself in five years and my answer changed the course of my career forever. My answer: “In a C-Suite role”.

Now, this probably isn’t your typical five-year answer from most 23-year-olds, but it was one I believed I could achieve with the right mindset, bold ideas and the support I knew I would get from my mentors. I saw the opportunity in the question.

Not only did this answer massively alter my professional trajectory, but it also colours how I view the modern workplace and our evolving society to this day.

Continue reading on Marketing Mag.

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