Why are you Superior?
Mike Patterson Profit Improvement Specialist
Helping Accountant Business Owners break through from Stagnation to Exponential Growth | Assisting them Identify & Implement different proven, guaranteed strategies that explode Monthly Recurring Revenues
Imagine a potential client, who is going to spend $1,000,000/- on a project, calls you into his office.
When you arrive, you are shown into a room with 5 of your direct competitors, (here I'm assuming your competitors are honest).
The client sits down and says, "I am going to spend $1mn with one of you, I just need you to answer one question".
The question is, "Why are you, or what makes you, superior to the others in the room?" and everyone has to agree that in this area, you are superior to them.
What would you say?
You see, if you are not different, (superior), you are the same.
And if you are the same, then you are a commodity, like a Lt of Milk, a kilo of rice, a bunch of grapes, and commodities are always differentiated on price.
And as we all know, low price = low quality.
If you have not yet decided on your Uniqueness, then you are involved in a price war and always competing to be the lowest price.
If this is how you are getting business, then we need to talk.
DM me and book a free 45 minute #strategy call.
Business Development Manager at Omkon Steel Structure
2 年By the way, I am glad I could conclude a deal of approximately one million EUR within last week and received the contracts signed, initial payment obligations completed. For that, our overseas prospective visited our works twice and checked out our quality with a small trial order batch. I know what you are telling but it is a thorough process. Having a very competitively priced unique product does not require skills to sell it. Being in the market competition you need have unique way of handling things.
Business Development Manager at Omkon Steel Structure
2 年1) I would talk on the phone and invite the client to our works instead meeting the client at their premises. 2) I would meet them in their office if they still have a keen interest in cooperation. 3) I would say if my competitors are not far beyond our possibilities and significantly superior to us, we are very much likely to grab the deal if the client may precede the order at our terms of payment and supply.
Business Development Manager at Omkon Steel Structure
2 年We are superior cause we are businesslike, reliable and capable of undertaking projects about the market range among alike competitors. We are trustworthy and may build long term cooperation of mutual benefits. We handle our transactions hassle free and perfect smooth. We are sincere, stick to our words and do not make our clients worry about their orders even though we have hardships at times. Being reliable and trustworthy is a very profitable asset.
Great piece! I love