Why You Shouldn’t Try to Rank #1 on Google
Dentists everywhere all want the same thing from their marketing team. Can you guess what it is? It’s not to Rank #1 on Google… Its for new patients that need their most profitable services.
Yet, the most common request I get from dentists when it comes to digital marketing, is to rank them number 1 in Google for a specific term.
The truth is, it’s a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms.
While being toward the top of Google certainly has its perks, a recent study by Ahrefs shows that it doesn’t guarantee clicks to your website.
The #1 listing gets the majority of the traffic only 49% of the time. And it’s only going to get worse over time.
Here’s how SERP listing pages looked in 2014:
Here’s how SERP listing pages look today:
Can you see the difference?
Today, ads blend into the search listings better than ever before. This provides a much better user experience and Google is going to continue trending in this direction over time. You can see that the number 1 ranking today, is about ? of the way down the page, after the ads and map directories.
Just look at this eye tracking study of a Google SERP’s result.
It clearly shows that paid ads have the majority of the attention.
So what does that mean for you… Should you stop SEO altogether?
The short answer is no, but you shouldn’t focus all your energy on ranking number 1. Thousands of people search for terms like cosmetic dentist, Invisalign, and teeth whitening every day in your area.
The true number 1's are going to be the ones that provide an amazing customer experience from end to end. That means a perfectly crafted ad that relates exactly to each individual search term. That means no more dropping them onto your homepage or services page. And It means following up with them through carefully crafted retargeting to make sure they got all of the information they needed and reminding them to make an appointment.
If you’re ready to provide an amazing online customer experience from end to end and get paying customers quickly —
Click here to watch: "How To Bring In 25-30 New High Ticket Patients Every Single Month With Predictability Down To The Dollar And Day".
OR
Click here to schedule your free Strategy Session?. This is completely free, it will be pure value, this isn’t going to be a sales pitch in disguise or anything like that. I will reach out to you over the phone to learn about your goals and help you build a roadmap of exactly what you should be doing online to dominate your market.
The worst that can happen is you learn what is possible… the best that can happen is you get started on the path to a great investment.
So click here to get started now.
Otherwise pick up the phone and give me a call right now. My number is listed below and I look forward to talking with you soon.
-Tyler
+1 (253) 426-5655