Why You Shouldn't be Scared of Competing in a Crowded Market

For years, the business world has been captivated by the allure of the “blue ocean.” The concept is simple: find a market with no competition, create something new, and watch clients flock to you. It sounds simple, doesn’t it?

But here’s the reality: over 70% of businesses diving into blue oceans struggle to convince potential clients they even need what they offer. It’s like trying to sell surfboards in a desert — innovative, but misplaced.

Meanwhile, there’s a whole world of opportunity in the so-called “red oceans''. The crowded, competitive markets. These are the spaces where demand is proven, customers are already spending, and you can make a splash by standing out, not by starting from scratch.

Why Red Oceans Work

Studies show that businesses operating in established markets can grow up to 2.5 times faster than those trying to carve out new ones. Why? Because competition signals demand. If people are already buying, there’s room for you to show them why they should buy from you.

How to Thrive in a Red Ocean

It’s not about being the biggest shark in the water; it’s about being a different one. Success in a crowded market comes down to:

1. Your Unique Brand: Your brand, the values you embody, and your authenticity set you apart.
2. Your Story: How did you get here? What challenges have shaped you? People connect with stories, not just products.
3. Your Experience: Your expertise and the unique way you deliver your services matter more than the service itself.
4. Your Customer Experience: Go beyond delivering results, focus on how clients feel when they work with you.

Why “Blue Oceans” Are Overrated

At Snap, we’ve worked with businesses and entrepreneurs across countless industries. Starting from zero can be thrilling, but it’s also risky, expensive, and time-consuming. On the other hand, red oceans are full of opportunities for differentiation and growth, you just need the right brand and marketing strategy to navigate them.

What About Innovative Ideas?

This doesn’t mean your innovative idea won’t work — with the right approach, it absolutely can. But it also means red ocean markets shouldn’t scare you off. Your idea can still disrupt and innovate within a proven market. Remember, competition isn’t a barrier; it’s proof that there’s value to be captured. By blending your fresh perspective with the demand already present, you can carve out your niche without having to reinvent the wheel.

Our Advice?

Stop chasing the unicorn of competition-free markets. Instead, dive into the red ocean, where proven demand meets your unique offering.

Remember: competition isn’t always a bad thing it can be a sign that you’re in the right place.