Why you shouldn’t pay influencers in 2024.

Hi, and welcome to the Foundr newsletter.

Are influencers worth it anymore??

Gretta van Riel says they are worth partnering with for the right price.?

But instead of blowing your budget on a big-name influencer, instead, she suggests a tiered micro influencer approach or, even better, partnering with an influencer as a co-founder.?

In this week’s newsletter, Gretta reveals the strategies behind her influencer marketing agency, Hey Influencers, and offers practical advice for early-stage founders on using influencer marketing to scale effectively on a lean budget.?

Founder Words

“The fastest [way to] a million-dollar ecommerce brand would be to partner with an influencer as your co-founder.”?

- Gretta van Riel , founder of Hey Influencers and 3x ecommerce brand founder

Founder Tools

• What Is UGC and Why It’s a Must-Have for Your Brand
• Gretta’s Product Launch Checklist
• How to Make Influencer Partnerships Last from an Industry Pro
• Content Creator vs Influencer: What’s the Difference?
• Nathan Chan’s Tips to Gain Instagram Followers

Founder Story - Gretta van Riel

Listener favorite Gretta van Riel returns to the podcast to share the influencer strategies that helped her scale three million-dollar ecommerce brands. Gretta chats with Nathan Chan about her early days with SkinnyMeTea and ecommerce milestones, including being featured on Oprah’s “Favorite Things” and winning Shopify’s “Build a Business” contest.?

Watch the full interview here.

Listen to the full interview here.

3 things we learned from Gretta:

1. Launch a product with three microinfluencers in three different niches so that you can test different audiences.
2. Partner with an influencer with a track record of successful direct-to-camera selling.
3. Be on the lookout for overcharging influencers, especially ones that are new to the industry.

Start your dream business for $1.

Don't miss a future Foundr newsletter. Subscribe to real-time frameworks, tools, and inspiration to start and build your business.