Why You Should Write A Book As Part Of Your Content Strategy

We're living in a time in which consumers are devouring content. They're reading?blogs, podcasts, videos, and everything in between. Content is king, and it's an important strategy?to nurture followers on the journey?to becoming customers.?

Modern?content marketing?is different, and that's a good thing. Content is versatile and can be offered to your consumers?in many formats and styles. You can produce more content in less time?and use it to build your business. One content marketing strategy?that's not fully harnessed is writing a book.?

Andrea Albright, founder of?Beverly Hills Publishing, is a proponent of entrepreneurs using their book as part of their content marketing strategy. Albright helps authors not only write their books, but develops the marketing, messaging, and publishing strategy as well.

“It’s important to realize that writing a book is different today. You can repurpose?content to create a book or write 20,000 words and publish a book with ease and fewer gatekeepers,” says Albright. “That book can then become one of your most effective content marketing strategies. Nothing shows expertise more clearly and in greater detail than a book.”?

Here's why you should write and publish a book as a part of your content marketing strategy.?

1. You Have A Lot Of Content That Deserves New Life And Reach?

“You’re already creating content as a?business owner. How much time are you spending creating social media posts, blogs, newsletters, podcasts, webinars, and other types of content? That content deserves more life and a wider reach for your business,” suggests Albright.?

“You can?compile all of the content you're posting and create a book from it.?Take your repurposed content and lay it out in a way that fits together logically. You can hire an editor and formatter to build a great book from the content you're already producing.”?

2. A Book Gives You The Runway To Demonstrate Your Expertise?

A blog post is about seven hundred words, a newsletter a few hundred, and social media posts are short.?

“A book lets you go deep. You get 20,000 to 60,000 words to fully express thoughts and walk readers and future clients through the A to Z of what you teach,” notes Albright. “You can give consumers the kind of value that builds trust and makes an impact — it gives you an opportunity to change lives because you have the space to do so.”?

3. A Book Creates A Legacy

“If you're an entrepreneur, your goal is to create freedom, financial security, and build a legacy that outlives you. A book can help you take your thoughts and ideas, and immortalize them,” says Albright.?“Your book lives on and continues to add value long after you've left this earth. The significance?of being an author builds brand credibility in your consumer's mind.”?

Don't let the idea of creating a book intimidate you from one of the most powerful content marketing strategies you may not be using. It's time to play a bigger game.

Follow me on?Twitter?or LinkedIn. Check out my?website?or some of my other work?here.

ABOUT

Stephanie Burns?is the founder of?The Wyld Agency, an amplification and visibility agency focused on building the legacy and personal brands of company founders. With a background in brand building, media buying, strategy and entrepreneurship, Stephanie has wide experience with an eclectic portfolio of industries. After being a contestant on the Wheel of Fortune, Burns used her winnings to launch her previous company,?Chic CEO,?an online resource for over 100k female entrepreneurs. With an MBA in Marketing, she’s also a contributor to Forbes Women and Entrepreneur, as well as featured in notable press outlets like Inc., Fast Company, Wall Street Journal, Fox Business, Amex Open, Cosmo, New York Times, among others.