Why you should NOT work with Koekepeer.
While it is our mission to set the tone in #authentic storytelling, it's important to acknowledge the wealth of talent present in the #creative landscape. Every day, we find ourselves inspired by the remarkable work of fellow creatives and creative agencies.
Sometimes I get asked. Why should we work with Koekepeer ? The honest answer is that you don't have to.?
When choosing an agency, it comes down to three simple questions.
Do you love the work?
Are you a fan of the work? Does it evoke the right emotion? Does it bring a smile? Do you believe that it fits your company's values and tone of voice? Could it elevate your brand? Would you and your collogues be proud to share this work if you were the initiator?
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Do you trust the people and the agency?
Would you be willing to spend part of your tight #marketing budget, and do you trust them to ‘do the right thing’? It takes much trust to invest in a vision without knowing exactly (creative process) what the outcome will be. Do these people understand your business and challenges? Are they able to come up with a concept that helps you achieve your ambitions?
Is there a personal connection?
You or your team will work closely together. When creating authentic stories this means they will ask difficult questions. It means you or your team will be travelling together while making these stories. Do you enjoy working with the agency’s team? Do they make the process straightforward and pleasant? Let’s face it. Plans can sound great on paper, but sometimes you need to adapt. What happens when there are setbacks, or deliverables are not what you expected? Can you trust your partner to help with setbacks and be sure that feedback and honesty can go both ways?
Only if you can answer these 3 questions with a convincing YES!, you have probably found your match. How do you feel about building effective and authentic relationships with your creative agencies? I'd love to hear your thoughts.