Why You Should Start A Charity: Part 1 of 2

You’ve spent years—maybe decades—building your career, growing a business, or mastering your craft. You’ve achieved financial success, gained invaluable experience, and built a life that reflects your hard work and dedication.

But now, you’re asking a new set of questions:

• How do I keep using my skills and expertise in a way that matters?
• How do I ensure that what I’ve built continues to grow?
• How can I create a meaningful impact—not just for myself, but for my family and the world?

The truth is, success doesn’t have an expiration date. It evolves. The same drive that helped you build wealth can now be redirected toward something even more fulfilling—something that allows you to shape the present and future while staying financially secure.

Your Public Charity: A Personal Engine for Good

A public charity isn’t just about giving—it’s about creating something bigger than yourself. It’s a financial and philanthropic vehicle that lets you channel your success into a lasting impact while staying in control of your wealth and mission.

And the best part? You don’t have to start from scratch. Many have already built thriving public charities that align with their passions and expertise.

Example: The Video Game History Foundation

The Video Game History Foundation is a 501(c)(3) nonprofit dedicated to preserving, celebrating, and teaching the history of video games. How cool is that!

• In 2022, they raised $330,000
• In 2023, they raised $404,000
• They have over $300,000 sitting on their balance sheet

They’ve created a permanent asset that allows them to do good in the world.

Now, you might be thinking: "But a charity won’t make me rich..."

Let's flip that perspective:

1. They provide a valuable service while working on their passion.
2. They’ve created an asset that allows them to continuously raise funds and grow their balance sheet.
3. This provides a long-term, sustainable income stream while ensuring the charity serves the public interest.

Here’s a powerful truth: With a public charity, you and your family members can earn a salary while making an impact.

And that’s not just acceptable—it’s necessary. There’s no shortage of capital in the world, but there is a shortage of people willing to step up and do the work.

Being able to get paid creates financial security which enables you to dedicate the time and energy needed to create real, lasting change.

When you have a public charity, you can:

? Raise large amounts of money

? Get free marketing and advertising

? Build a sustainable balance sheet that supports you and your family for generations—while doing good for the public interest

Now, let’s ask a key question: Would it be easier to market a charity than a for-profit business?

Why Charities Have a Fundraising Advantage

When we market a for-profit business, we’re competing for discretionary spending—people buy if they want to, not because they have to.

But with charitable giving:

• Total charitable giving in the U.S. hit $557.2 billion in 2023—a record high.
• There’s over $1 trillion sitting in private foundations and donor-advised funds.
• Many of these funds must be spent each year on charitable causes, no matter the economy.
• If the economy worsens, charitable disbursements actually increase.

As a nonprofit, you can:

• Attract larger donors (bigger “sales” in the nonprofit world)
• Get free advertising from Google, Facebook, and more
• Tap into institutional and foundation funding

That’s why organizations like The National Wild Turkey Federation received $33.2 million in contributions in 2022 and now have over $40 million in assets.

Example: Guitars for Vets

Let’s take music education as an example.

Imagine you’re an expert at teaching guitar. Would it be easier to:

1?? Sell online guitar courses?

2?? Offer free guitar lessons to veterans suffering from PTSD?

Enter Guitars for Vets.

• 2022 revenue: $834,000
• 2023 revenue: Over $1,000,000
• Balance sheet: $1.5 million

They’ve built a long-term, sustainable asset that fuels their mission and they do incredible work.

So if you want to teach guitar, you've just created a permanent asset that can pay you to work your passion and help others for the rest of your life.

I’m not saying don’t sell a for-profit guitar course, but… $1.8 million raised in two years? That’s a lot of guitar courses you'd have to sell.

What This Means for the Modern Family Dynasty

The Modern Family Dynasty is about:

? Creating a lasting legacy built on family values, entrepreneurial success, and philanthropy

? Embracing ‘unretirement’—using your skills, values, and experience to thrive

? Combining for-profit and nonprofit efforts to amplify your impact

? Tapping into billions of dollars looking for good causes to support

The beauty of this approach? Your business skills, expertise, and values can seamlessly fuel a charitable mission.

There are billions in donor-advised funds and private foundations waiting to be deployed. The question isn’t whether there’s enough capital—it’s who’s willing to step up and lead.

Thank you for reading and Stay tuned for Part 2!

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