Why You Should Be Sharing Your Story With Your Prospects

Are you sharing your story in your marketing??

For most advisors I talk to, the answer is no.

Advisors often think, why would I share my story? Why would my prospects want to hear my stories? Isn't that egotistical? The answer is no!

You SHOULD be sharing your story, and here's why...

Your story is what makes you unique.?

Your story is the one thing your competitors can't replicate.?

If you're not sharing your story in your marketing, you're not allowing your prospects to get to know you and align with you.

One of the things I love about the keynote talks and workshops I do is afterward when I get a chance to interact with the team members. After they hear my story on stage, they want to share theirs. Every single conversation is equally unique and fascinating as they share their stories of how they got into the business, the struggles and challenges they've gone through in business or life, the tragedies they've dealt with, and the milestones they've hit.?

After every conversation, I ask, "Are you sharing this story with your prospects?"?

And almost every time the answer is, "No, why would I?"?

Winning business today requires you to be DIFFERENT. You’re not going to beat your competition by being better. So, how can you be different? What makes you different?

Your story.

If you want to align with the right prospects, share your story!?

Remember, we do business with people like us.

Sharing your story will always connect you with prospects like you. And they often become your best clients.

If you are not using parts of your own unique story in your marketing, you need to start doing it today. It is one of the best ways to create alignment with the right prospects.?

This method has helped us build Complete Game Consulting to where it is today. And I know it can do the same for you - click here.