Why You Should Share Employee Stories Right Now

Your audience wants to know how you’re treating your employees

According to a LinkedIn study on employer brand during COVID-19, coronavirus-related posts are getting more engagement than other posts. Especially those focusing on how companies are helping.

A major employer brand recently told us that their COVID-related recruitment marketing content is performing 40 percent higher than other types of content. Their candidate audience really wants to know what it’s like to work through the crisis at their company.

And, candidates aren’t the only audience searching for this content. A recent survey conducted by People Magazine found that more than 89 percent of respondents are monitoring the treatment of employees by the companies they work for during the crisis. The general public is paying close attention to who is laying off workers, offering paid sick days, giving back to the communities, and more.

As always, and especially now, how companies treat their employees form a public opinion of the company’s leadership and employer brand.