Why You Should be Repurposing Your Old Content

"Content is king..." If you're in marketing, you might have come across this phrase a couple of times. Well, this is true. But trying to produce new "Kings" every day can be exhausting. Nevertheless, you still need to create content to keep your audience engaged.

What if I told you you can still maximize your existing content's impact across social platforms through content repurposing?

Content repurposing helps make your brand and message more memorable and reach a broader audience- after all, only about 15% of your followers get to see your content at any particular time.

There are different ways you can repurpose your content. Here are a few to get you started;

• Create infographics out of blog posts
• Republish older content/ blog posts on social media
• Create a post series from a video/ blog post
• Use one content to create multiple pieces, e.g., video, infographic, blog post, podcast, etc.
• Create a blog post from a podcast and vice versa
• Use quotes from blog posts as social media posts

Tips for Content Repurposing

While content repurposing saves you the time and effort to create new content, among other benefits, you need to ensure your repurposed content is engaging and effective. Here are some best strategies;

1. Understand Your Platforms and Audience

Different platforms have different audiences and engagement behaviors. Tailor your content accordingly. For example, turning a blog post into a series of Instagram carousel slides or a YouTube video into bite-sized TikTok clips effectively resonates with the different audiences on each platform.

2. Choose the Right Format

As mentioned above, you can repurpose your content into different formats, such as videos, blog posts, and infographics. Choose formats that complement your message and cater to your audience's preferences.

3. Leverage User-Generated Content

User-generated content (UGC) is a goldmine. Encourage your audience to share their experiences, testimonials, or creative interpretations of your brand. Reposting UGC saves you time and fosters community engagement and authenticity.

4. Plan with Purpose

Create a content repurposing strategy that aligns with your overall marketing goals. Identify evergreen content that can be repurposed regularly and plan your content calendar accordingly. Remember, repurposing isn't just about saving time—it's about maximizing impact and nurturing meaningful connections with your audience.

5. Maintain Message Consistency

Uphold the integrity of your content by preserving its core message across all formats and platforms. Consistency reinforces brand identity and aids audience comprehension.

6. Optimize for Engagement

Keep your audience's preferences and behaviors in mind when repurposing content. Use eye-catching visuals, compelling headlines, and relevant hashtags to grab attention and encourage engagement. Monitor metrics and adjust your strategy based on what resonates best with your audience.

With fleeting attention spans and content saturation, content repurposing can be a great way to stay relevant and resonate with your audience. Don't let your valuable content go to waste—repurpose it and watch your social media engagement go up!