Why You Should Repurpose Your Content on LinkedIn ! ??

Because it expands the reach of existing content and provides a fresh read for both newly joined and existing readers. ????????

LinkedIn is a powerful tool for establishing connections with your target audience, and its user base continues to grow.

Imagine you've been posting for a while, and your network has expanded from 100+ connections to over 500.

Those additional 400 connections or followers may not have seen your older posts. ??

Moreover, as we connect and converse with individuals, we gain insights into who our target audience is.

This process allows us to refine our search and identify our exact niche and write for them.

Without repurposing, our content runs the risk of being buried or lost. You never know which piece of content might resonate with someone emotionally or in a particular situation.

For example, video content can be repurposed into a carousel format, or a carousel can be converted into text or video. Polls can be transformed into detailed explanations and vice versa. ??

I've noticed that some creators, particularly my favorites, repost the same content periodically, and one of them is Ankur Warikoo , the Author of 'Do Epic Shit.' Read more about it here: ?https://www.dhirubhai.net/posts/warikoo_learnings-life-teachings-activity-7139812596190175232-7qZX/

As a reader, I find myself engaging with it, even if I didn't the first time. Repurposing content increases engagement and extends its lifespan.

What are your thoughts on this approach?

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Ritika

Your LinkedIn Co-Pilot

#LinkedIncoaching #branding #leadgeneration #newsletter