Why You Should Put Testimonials On Your Website

The world of business is certainly one of the most lucrative industries out there. In order to remain relevant and visible, as well as generate more business, it’s imperative for companies to be able to reach other customers. One of the most effective ways of doing this is through word-of-mouth referrals and testimonials from past clients.

Testimonials are an important feature of your website. These let prospective customers know whether your business is reliable and trustworthy. What’s more, these also establish trust between the customer and eventually aid them to make a decision in purchasing products and services that your company has to offer.

Given the effect that client testimonials have, giving these a premium feature on your website will help influence customers who are still on the fence on whether or not they’re going to make the jump. Get to know why you should put these testimonials and how to do it right in the first place.

Benefits Of Putting Customer Testimonials On Your Website

There are various reasons why customer testimonials are essential. These, after all, lend a number of benefits that can help your company. Read on what these are below.

Establish Trust And Credibility

Having testimonials posted on your company website lets you build trust and credibility among your consumers. These statements from previous buyers or consumers can help prospective buyers overcome their apprehensions.

Potential customers may feel more at ease knowing other people have had great experiences with your company as well. As a matter of fact, many people even liken testimonials to word-of-mouth referrals that one could personally get from friends and family.

When people can see others they know or who they identify with using the service or products you are offering them, it increases their chances of purchasing these as well. After all, this is already social proof that people are using your offerings.

Testimonials give assurance that the products and services you are offering will likewise provide an equally positive experience for them. This gives them evidence that your business is credible and legitimate at the same time.

Means To Elaborate On Products And Services Offered

Not everyone is aware of the products and services that your business offers. Testimonials are one of the ideal tools that can help prospective clients learn more about your services and how they can use these in their lives.

Consumers visit your website in the hopes of having your products or services solve their problems. Testimonials give emphasis to the fact that someone who is in the same boat as them has had their needs met with the solution your company provides.

Capacity To Influence Other People

These testimonials are perhaps one of the strongest and most effective tools to help potential customers make the leap and purchase what your business is offering. By highlighting these statements on your website, prospective consumers can feel swayed toward buying your products or services.

Since customers can see and relate to the positive statements that previous individuals have given, they’ll be able to foster a deeper and more emotional connection that can work in your favor. An excellent testimonial gives a more human side that allows your brand to become more human in the eyes of others, making customers have a stronger connection with your business.

Add Visibility

One of the best reasons why you should include testimonials on your website is that these can be a great source of SEO content that can boost your rankings and visibility on the Internet, allowing you to reach more people and audiences in the long run.

What’s great about this is that constantly adding the feedback given by previous clients is that bots and search engines alike can scan for keywords in this type of content, letting your website rank higher by playing through the algorithm’s strengths. When your website ranks higher on search engines like Google, the more chances you’ll have in converting other people and bringing in more purchases.

Show Care For The Brand And The Customers

The humanizing quality that testimonials imbue your company doesn’t end there. By including these customer testimonials on your website, you’re giving a means for prospective clients to see how much you care not only about your business but also about them as well.

These demonstrate that you are dedicated to providing them with quality products and services, and by extension, the customer service and experience you extend to customers. Sharing your clients’ feedback demonstrates the pride you have in your offerings.

Besides testimonials, posting other social proofs that can attest to the quality of your products and services will further instill customer loyalty and engagement. These could be in the form of accreditations, awards, safety and policy pages, and the like.

How Many Testimonials Should You Include On Your Website?

There is no correct or prescribed number as to how many testimonials you should place on your website. A good rule of thumb to remember, however, would be to not include too many so that it would not overwhelm readers or visitors, as well as avoid cluttering your website.

You can start by having as low as three and working your way up to 10. More is definitely better, but be sure to place these in different parts of your website so that they could be found in strategic locations.

How To Properly Include Testimonials On Your Web Page

It can be challenging to identify where to place testimonials on your website. Since these statements are relatively short and concise, they can be strategically placed on different pages or locations to ensure that you get maximum coverage and exposure. Below are some options you may want to look at.

Put Them Next To Your Products And Services

This is one approach that further cements the effectiveness and the power of your products in the minds of customers. Chances are, individuals are already looking through these offerings and a client testimonial can drive how useful your products and services are. Who knows, this may even translate to conversions and lead customers to purchase the product they have been eyeing.

Landing Pages

Besides your offerings, another strategic placement for your client testimonials would be the landing pages. Many customers tend to skip reading the homepage to go straight to the service or product’s landing page to browse the catalog or read the description.

This provides an opportunity for you to show comments made by previous customers without risking the confusion it might bring if you show feedback for different offerings on the homepage.

By showing testimonials on the landing page, potential customers will be able to see comments about different offerings in the category, which increases the potential of them checking out each individual product page, improving your chances of landing a sale.

Company Portfolio

Now, it is understandable if the approaches given above can seem to clutter your pages. After all, users will need to go to different pages just to check out comments. If you want to make sure that all the testimonials are neatly arranged in one section, then that is exactly what you should do.

This way, all the comments are consolidated on a single page that serves as your success stories portfolio. Customers who want to get first-hand accounts from other consumers will definitely check out this page.

The best part is you can also include other information such as data-driven analyses from experts in the field, which can increase the persuasive power of your website when combined with testimonials.

The Bottom Line

Genuine customer testimonials have the power to increase conversion rates and bring in customer loyalty to your company. By learning how to use these in your business, you can gain the benefits that come with it.