Why you should pick a DAMN (good) coaching niche

I'm going to talk about the biggest bottleneck that 95% of online coaches have.

If you get this right, it will make getting clients so much easier, from creating content to getting people excited for your offer.

If you get this wrong, you will be fighting an uphill battle from the start.

What is it?

Understanding your niche

If you're a fitness coach targeting individuals in the following spaces: Busy Professionals, Moms, Medical Professionals, Women 25+, Ambitious Men, Ambitious Women, etc...

I'll be honest...

You actually don't have a niche, in fact you don't even know who you want to coach.

Simply adding a popular niche to your bio without understanding the true essence of a niche is pointless.

Most of these 'niches' aren't actually "niches"; they don't mean anything.

They're just descriptors of people and have no impact on the desirability of your coaching. you might as well put "I train human people with two arms and two legs" would be?equally as vague.

Let's consider a different scenario.

Imagine you're a specialized private surgeon focusing on pancreatic cancer surgery—a skill set that can address a severe and prevalent health issue.

If someone seeking help for their pancreatic cancer approached you, which elevator pitch would resonate more:

1. "I perform surgery for men aged 25 and above who are busy."

2. "I am an experienced private surgeon dedicated to helping individuals overcome pancreatic cancer."

The reason?the latter option sounds better is because it shines a light on the actual problem rather than focusing solely on the individual's characteristics.

When selecting a niche, it's important to ask yourself, "What problem do I want to solve?" A niche revolves around the problem, not the age, sex, or occupation of the clients you aim to serve.

Now, let's put this into practice within the context of fitness.

While it's pretty evident what the problem is when it it comes to life-threatening health issues, identifying the problem in the fitness realm might not be as evident.

Let's take 'busy moms' as an example and extract a problem that a busy mom might have.

If you do some actual market research, and I don't mean looking at what your competitors are doing but looking at the people you want to serve, you'll discover that busy moms face a common challenge...

An archetype emerges: "Busy moms" desire to lose weight because they have been prioritizing others and neglecting their own health.

Or maybe they still want to succeed in their professional lives, but are having a difficult time raising kids, staying in shape, AND succeeding professionally.

This neglect has taken a toll on their self-perception, leading to feelings of unattractiveness and increased stress.

As a result, they often turn to food as a means to indulge and alleviate stress, causing weight gain and difficulty fitting into their old dresses.

Ultimately, their deepest desire is to regain a sense of confidence and sensuality.

This shared experience forms the core problem. By understanding the "why," behind the desire to lose weight you can quickly identify the problem to address.

A more effective bio would be: "I help mothers shed dress sizes and rediscover their sexy selves" or "I help busy mothers succeed in their professional lives while getting in the best shape of their lives."

With this knowledge, you can develop content that resonates deeply with your target audience.

All the problems previously stated can become part of your content strategy, providing relatable solutions.

Your average mom isn't concerned about the various kettlebell variations.

Instead, she wants to be reassured that she can still enjoy indulgences while successfully losing weight. By following your specific approach, she can achieve her goals.

Once you truly understand the problem you aim to solve, attracting clients becomes way easier.

Does this seem manipulative, maybe who cares you're ultimately trying to help them.

Do yourself a favor and?start addressing the actual problem