Local Real Estate Agent Crushes Big Money Instant Buyer! Lands Sellers 3x In Profit.

This Is Why You Should Never Take The First Offer...

Many home sellers get in too big of a rush to sell. They end up taking the most convenient option, an Instant Buyer, and 9 times out of 10, it costs them big time. 

If there’s one thing to learn from this story, it’s: Convenience is best saved for snacks and sodas, not home sales.

Recently, a client who was looking to sell their home contacted me. He had just gotten a surprising offer for his family’s home.

The problem was, he didn’t really know the company that made the offer. Naturally, he wanted an opinion from someone local. 

He told me that a few days ago, he and his wife were talking over their morning coffee and decided, "What the heck? Let's see what they offer us."

They submitted a request to a Big Money Instant Buyer, just to see what kind of offer they would get for their home.

When he shared the offer with me, I understood his concern. Right off the bat, I knew the offer was not only low, but it was way lower than I expected.

I mean, the Instant Buyer business model isn't designed to be fair to the sellers. They swoop in offering homeowners a quick and easy sale. Which sounds good right? 

But, these companies thrive on offering homeowners much less than the actual fair value of their home. Instead, they take advantage of every bit of equity the seller has earned. Instant buyer companies low ball the offer and cash in on that equity to make a massive profit.

What’s even more interesting is that they claimed not to charge a commission. Instead, they sneakily charge a "generous fee" of over 25% more than agents like me typically charge.

But that wasn’t even the worst part. This company didn’t even mention the mountain of additional fees that get passed on to the seller. They were hiding the actual cost of this “deal” from my soon to be client!

That made me think... How can a company tout its "No Commission" model and cost the homeowner more than a commission-based real estate agent? Especially when they are stealing that homeowner’s equity by offering such a low price for the home?

After collecting all of the information and reviewing the offer, I told him, “I know I can do better.” I knew the value of the home was much higher than they were getting credit for. If they gave me the opportunity, I could definitely get this young couple the offer they deserved.

You see, this young couple was expecting their first child, a baby girl. So, every dollar they could get was important.

With that on my shoulders, it became my goal to help this soon-to-be family of 3 start their new chapter on the right foot.

After earning their trust, the opportunity to prove myself became a reality.

We moved forward using proven marketing and pricing strategies. And sooner than expected, we found ourselves with multiple offers. Each was well above the offer they received from the big money buyer.

After carefully reviewing each offer, we hadn't quite gotten the right one. So, we waited patiently.

Selling a home isn’t always about quick and convenient. It’s about hitting your goal.

Sooner than expected... that patience paid off with massive success.

We were able to get under contract for $36k more than the instant offer. The sellers walked away with over 3x what the big money buyer was willing to pay.

Let's think about this for a minute…

They received the average income of a middle-class salary by using a simple strategy.

And to think, they were “this close” to trading their hard-earned equity in for convenience.

So, what are you trading for a little convenience?  

Or, more importantly… What impact could a little inconvenience have for you?