Why you should never stop your SEO services, even during bad times

It's no secret that SEO is hard work. It takes a lot of time and effort to see any actual results. Unfortunately, this is why many business owners are tempted to stop their SEO services during tough times.?

They think that if they can hold on for a little while, things will improve, and they can start investing in SEO again.?

Unfortunately, this is not the case! If you stop your SEO services during tough times, you will see a decrease in traffic and revenue.?

Don't let this happen – keep your SEO going and reap the rewards later!

The Importance of Keeping Your SEO Going During Tough Times

It would help if you kept your SEO going during tough times, no matter how small or large your business is. Here are three reasons why:

1. It will help you weather the storm

Search engine optimisation is all about visibility. The higher your website ranks in search engine results pages; the more likely people will find and visit it.?

During an economic downturn, people are especially likely to turn to the internet to research potential purchases before they part with their hard-earned cash.?

If your website is well-optimised, it will be much easier for people to find you – and that could make all the difference in whether or not they choose to do business with you.

2. It can give you a competitive edge

When times are tough, businesses tend to cut back on marketing and advertising spending.?

However, this can create an excellent opportunity for businesses that continue to invest in SEO – because as your competitors' visibility decreases, yours will only increase in comparison.?

This can help you attract more customers and gain market share, even during a recession.

3. It's a long-term investment

SEO is not a short-term fix; it's a long-term strategy that can pay off handsomely if you stick with it.?

Unlike many other marketing initiatives, which require constant reinvestment to maintain results, once you've achieved good rankings in search engines, those rankings are reasonably stable over time.?

Even if you have to tighten your belt in other areas of your marketing budget during tough times, you can still rely on your SEO efforts to keep driving traffic (and leads) to your website.

In conclusion

It can be tempting to cut marketing budgets and reduce or eliminate SEO services in tough economic times.

But this is the wrong time to do that. Instead, with a little extra effort, you can increase your website's ranking and get more organic traffic, leading to more sales.?

So keep going with SEO when things get tough. Take our free SEO audit to find out how your website performs and what areas need improvement.