Why you should market on multiple social media platforms

Social media is a powerful marketing tool for businesses in all industries. It allows you to advertise your business, keep your followers up to date, and attract new customers and clients. However, having just one social media page isn’t enough. By sticking to one platform, you’re missing out on a plethora of opportunities to help your business grow and succeed. Here are some reasons you should market your business on multiple social media platforms.

It varies your audience

Unless you can be 100 per cent sure that your target audience is only on one social media platform, marketing on one platform will lead to you losing potential customers. Marketing across platforms is the perfect way to ensure you reach all demographics.

It’s good for SEO

The more quality content your business creates, the better your search engine rankings will be. High-quality social media accounts are considered some of the most authoritative sources when it comes to SEO, and a larger social media presence will help you remain visible.

You can utilise different forms of media

Different content suits different people. Some people enjoy watching videos, while others prefer images. As many social media apps are focused on a particular type of content, marketing across platforms allows you to appeal to everyone. Different forms of content also make your social media profiles more accessible to people of all ages, abilities, and demographics.

Be where your competitors are

If you stick to one social media platform while your competitors are present on five or six, you will lose potential customers. Marketing on multiple social media platforms gives you maximum visibility, allowing you to stand strong against the competition. What’s more, creating a presence on platforms that your competition isn’t active on can help you gain an advantage over them, allowing you to promote brand awareness, gain customers, and increase sales.