Why You Should Be Making More of LinkedIn

With more than 660 million members, LinkedIn is the number one social media platform for professionals and networking. The platform is an excellent resource for marketing not only yourself but your business as well. B2B professionals and organisations can use LinkedIn to find their target audience and attract the ideal customer. Keep reading for the top reasons that you should be making more of LinkedIn.

LinkedIn is a B2B marketer’s dream.

Did you know that 97% of B2B marketers are using LinkedIn to distribute content? If your business has not integrated LinkedIn into your social media marketing strategy, you are missing out. Thanks to LinkedIn being designed for business networking, it is a powerhouse for B2B lead generation.

B2B marketers use LinkedIn more than any other social media platform, and for good reasons. LinkedIn is an effective tool for content marketing, according to 78% of B2B marketers. LinkedIn accounts for more than half of all social traffic to B2B sites as well. 

Clearly, other B2B marketers see the value in LinkedIn. For B2B businesses, it outperforms other social media platforms like Facebook and Twitter when it comes to delivering traffic. With these kinds of stats, B2B marketers can’t afford to ignore LinkedIn.

The decision-makers are on LinkedIn.

Right now, the people who are in power to make decisions in business are on LinkedIn. For companies that sell B2B products and services, reaching your target audience can be difficult. There is often a lot of red tape and jumping through hoops involved to ultimately find the person responsible for making decisions in an organisation.

With LinkedIn, you can cut through a lot of that red tape and connect with decision-makers instantly. There are 90 million senior-level influencers on LinkedIn, and 63 million decision-makers are on the platform. Go right to the top by finding and contacting opinion leaders, C-level executives, and decision-makers from a variety of industry sectors.

You can use the advanced search features offered by LinkedIn to identify the people you are targeting. There are plenty of filtering options available to help you narrow down your search by location, company, industry, language and more. With more focused results, you can identify your target audience and connect directly with your ideal B2B customers.

LinkedIn users want content.

B2B organizations and professionals should be using LinkedIn for their content marketing strategy. LinkedIn users are looking for content, and 67% of users consider themselves to be “news junkies.” Also, 40% of LinkedIn users check the social media platform daily, looking for new content.

Long-form content performs well on LinkedIn because educated and involved professionals are ready to read it and put it into action. Publishing content on LinkedIn is easy, you just have to publish the right content to attract B2B leads and successfully use content for LinkedIn marketing.

Only 3 million LinkedIn users share content each week, but content on LinkedIn receives 9 billion impressions during the week. Barely more than 1% of users on LinkedIn are creating content, yet content is in demand, making it an excellent opportunity for your content marketing strategy. Write content on industry insights, company news, new products and services, or complex niche topics in order to attract readers, make new connections, and generate B2B leads.

Conclusion

LinkedIn was made for B2B marketing and lead generation. The social media platform is centred on forming professional connections and generating valuable content. With millions of decision-makers using the platform each day, your business can reach your target audience in no time. B2B marketers are making LinkedIn marketing a priority, and you should too.

If you are looking to find leads, educate prospects, and encourage engagement on LinkedIn, contact In Business Ninjas today. As LinkedIn marketing experts, the team at In Business Ninjas can help you target your ideal customers on LinkedIn, generate new leads, and form connections with prospects. Their generous terms and services offer a risk-free way to boost your LinkedIn marketing starting today.