Why you should launch a newsletter as part of your 2024 revenue strategy

Hear me out.

I think there are a couple of trends that are driving the resurging effectiveness of newsletters.

1. Newsletters like The Hustle and MorningBrew made newsletters cool and interesting again. Reinvented the genre and expectation of what a newsletter should be.
2. Platforms like SubStack are making starting a newsletter more accessible and rewarding — they help with the audience and list building.
3. Marketers, sales, regulators, and carriers have “broken” outbound phone dialing and text messaging. So, email is really the only safe way to keep engaged with prospects and customers.

With all of that said, you have to write an interesting newsletter.

Don’t just pound repetitive, self-serving messages into folks' inboxes.

We see leads, past clients, and partners staying on email lists and opening at incredible rates — 30-40% open rates.

What’s more, most of our clients consistently get anywhere from 3-5% of their total monthly lead volume from their newsletters.

Convinced? If not, you can exit here.

If you want to try it, here are the essential elements of a newsletter that can become great.

1. Diverse Content Strategy: Don’t get stuck in a boring rut by sticking too close to your topic. Wander a little bit. Take hot topics and headlines and news jack them into relevance in your niche.
2. Data-Driven Insights: Look at your analytics. What’s popular? What was a dud? Double down on the good stuff and experiment.
3. Integration with Overall Digital Strategy: Your newsletter should be a touchpoint in a multi-channel approach, complementing social media, content marketing, and other digital efforts.
4. Case Studies and Examples: Real-world examples add credibility and can inspire your audience.
5. Regulatory Compliance and Best Practices: Don’t ruin email. Follow the rules. They’re not that hard.
6. Interactive Elements in Newsletters: This is why newsletters are getting cooler. There are videos, competitions, challenges, polls, and surveys. These elements can increase engagement and provide valuable feedback.
7. Segmentation and Personalization Techniques: Segmentation is one of the best personalization hacks in the business. Try to break out segments and interest groups and write and offer value to these discrete segments.

Does this sound overwhelming?

File all of this away and do this.

Set up a Substack account and set up your newsletter

Now…

1. Write an interesting Tweet or LinkedIn post. Publish it.
2. Write a more detailed version of this micro-post. Publish it as a LinkedIn article (not a post) and a Medium article. At the end, add a call to action to join your newsletter.
3. Write a slightly more detailed version of this article and schedule it as your weekly newsletter. Always include an offer for whatever you do to make money. (Even if there is no one to read it yet.)
4. Make a video riffing on your newsletter topic. Publish it on YouTube. Tell people to join your newsletter and put a link and call-to-action in the description.

Do this every week for at least three months - 12 weeks.

In the end, you will have a nice writing habit and probably a pretty popular newsletter.

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