Why You Should Keep Your Prices High
Belinda Sandor
Leading Women to Start, Grow, and Scale Successful Virtual Assistant Businesses | Speaker | Coach | Amazon #1 Best Selling Author
When you’re a Virtual Assistant, it’s often difficult to know how much to charge your clients for your services. There is such a wide range in the marketplace that it can be nerve-wracking to talk to clients and potential clients about how much you charge.
One phrase that I often hear when talking with Virtual Assistants about choosing an hourly rate is, “No one will pay me that much.”
In order to be a successful Virtual Assistant, you’ll need to put this belief aside – so that you can earn the money you want and deserve.
Here’s what I’ve found:
After offering encouragement and guidance to the Virtual Assistants in my online community, I have seen time and time again that their clients are willing to pay them what they’re asking for. A few of the VAs have even been brave enough to double their rates without losing a single client.
Keep in mind that not everyone says yes to my hourly rate, either. But enough people do that I can earn a consistent living. Your clients may come from all over the country (and world!), so you are not constrained by what people will pay according to where you live.
Just a few weeks ago, a potential client, after asking my rate said to me “your prices are on the high end.” I paused for a moment and said to her, “you’re right, they are.” And then I stopped talking.
She is right. But you’ll notice that I didn’t offer to change them or give her a discount. My prices have always been non-negotiable. They are published on my website and set in stone.
Stick to your guns and watch what happens!
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A business workflow and productivity expert with 25 years of experience, RocketGirl Solutions Founder Belinda Wasser is hired by small businesses on a contract basis to act as their part-time, “business manager.”
In addition, she is the Founder of the VA Connection, a professional online community with the goal of educating and connecting independent virtual assistants around the world. Join her free online classroom here: https://www.facebook.com/groups/thevaconnection/